Today we take you on a long exploratory journey into the Andrea Morando reality between style, tradition and innovation, in perfect balance with the splendid and sophisticated setting of the eastern Ligurian Riviera.
It all began in the 1970s, on the eastern Ligurian Riviera where, two very young brothers Andrea and Stefania Morando, decided to open their first multi-brand boutiques of footwear and accessories, for both women and men.
Their very strong passion for the footwear world and the pursuit of Made in Italy quality led the shops of the two young people to quickly become a real reference point for Ligurian shopping.
Right from the start, the company established itself over time as a reference point for traditional Italian style, through various connections with the territory and collaborations with world-famous brands, such as Hogan, Gucci and Petit Bateau.
In the wake of the success of the first stores, the Morando brothers decide to add clothing to their proposal, thus offering their customers true total look outfits.
At the turn of the 80s and 90s, the Morando taste acquires more and more fame and begins to assert itself with strength also in the Ligurian capital, with the opening of new stores in the Genoa city center.
These are golden years for the company which, between fashion shows and events, brings more and more innovation to a city that is increasingly open to new stimuli.
The beginning of the new millennium is a period of strong changes for Andrea Morando who, having sensed the great entrepreneurial potential of the Italian prêt-à-porter in those years, decided to set up his own business and inaugurate the first boutiques branded “Andrea Morando” thus becoming the pioneer of luxury in Genoa and in the eastern Ligurian Riviera.
After years of experience in the sector, in the last decade Andrea Morando had another great intuition: the market was changing and consumer habits as a result. This gives impetus to the development of his namesake brand, always maintaining high values that have always characterized his work in the world of luxury, highlighting above all the know-how linked to the high-level customer experience.
However, the story of Andrea Morando does not end here. The continuous innovation, typical of this company, is now in the hands of their sons Lorenzo and Bianca who, with the launch of their e-commerce, develop an omnichannel strategy, always keeping up with the current demands of the fashion world.
The even more recent novelty dates back to last year, more precisely in October 2020 when Andrea Morando lands in the capital of Italian fashion, Milan. All this happened in a very natural way following years of experience and relationships with the Lombard clientele and above all the Milanese one who has always chosen the Ligurian Riviera as a destination for summer holidays and beyond.
The store is located in the Garibaldi district, an area personally chosen by Andrea Morando because it represents the expression of the new Milanese identity. A younger Milan that has been able to make renewal and the encounter between styles and trends a real strength.
Inside the store are exhibited the collections signed by Andrea Morando, integrated with some pieces of selected brands through careful research that evaluates taste, style and price range.
For us, Milan represents a real goal. A point of arrival, yes, but at the same time also a starting point. Milan is the natural evolution for a reality like ours, which wants to keep up with the times and evolve, while maintaining the original soul and the identity built over time.
