Faces disappear
Hands communicate
Writing messages to the universe
Shooting the unknown.
The power of these words is to build an ever-changing imaginary in the mind of those who read them. And this power is also possessed by the jewelry brand ANAME. ANAME is a made in Italy brand that contains in its materials and shapes everything we are experiencing today.
We live the speed and uncertainty of an increasingly fluid world that we can never grasp. From today, however, all those digital trends that now affect every aspect of our life will take shape on our hands. How? Thanks to the rings of ANAME. A unisex accessories brand that caters to everyone born from the passion of Lucia Ferraro, her sister Chiara and the designer Alberta Vita.
Fluid, dynamic and always different are the jewels of an avant-garde and contemporary brand. The always different suggestions and stimuli are the soul of a brand that manages to translate into its forms the fresh, young and a little disillusioned attitude that all young people are experiencing in this era without too many certainties.
The close bond between the founders of the brand triggers an incessant exchange of suggestions, influences and ideas that pervade and give life to all ANAME creations. The brand was born with a collection of alphabet-themed rings, very personal and fully customizable, and the entire project starts from there.
The name of the jewelry brand in fact comes from the concept of the alphabet. Each letter of the alphabet is potentially also the initial of a person’s name. ANAME is therefore A name. The name of all those people who choose to wear a brand that speaks about them, their attitudes and their differences.
Aname’s design therefore wants to convey a universal message that is not afraid to strike and or leave a mark.
“Our goal is to create content that can make people think, but above all smile, take self-irony. We like to follow the creative and personal development of those who wear our jewels, observing how they use them to create their own communication “.
The inspiration for ANAME can be a dream, a vision or even everyday life. The manifesto of the brand’s latest campaign finds the right words to describe the jewel with a name, your name:
“Enclosed in corners surrounded by walls.
Separated from the contact of body and mind, excluded from affection, we cling to virtual communication.
A truth is revealed: reality was only our personal escape, projection of our unconscious universe.
We recognize each other … indeed we know each other!
and virtual representation becomes a creative tool of conscious expression.
And we finally become who we are.
The perception of reality
That freezes us in the sunlight
Reflecting our dreams
On the highest waves of the sea.
Faces disappear
Hands communicate
Writing messages to the universe
Shooting the unknown. “
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