If we had to think about the mandatory items of clothing for an elegant and contemporary wardrobe, we certainly could not rule out the white shirt. Whether it is cotton, light wool or silk, it does not matter: it is the classic that lends itself to any occasion, from the soirée, paired with trousers or, for the more conservative, a long skirt, both in black silk. By day, however, never disappoints combined with a pair of blue jeans.
Among the current fashion brands, Balossa has focused more of its aesthetic concept on this piece. The creative work of the brand was born in 2014, thanks to its founder and designer Indra Kaffemanaite, which over time has managed to evolve the brand, arriving, with the autumn-winter 2018 collection to add complementary garments, to be interpreted as accessories, although usually they are real creations. These are hooded sports jackets, short and long gilets, a coat, defined by the designer as “minimal, ascetic, or variable through three interesting transformations”.
But the protagonist is always her, the chemise, as they say in France. And it is the obsession with this garment that is not only emphasized, but also expressed in small details, transformed into poetic fabric “where the mischievous cuffs that speak of the moon and stars, of kisses and hugs, of nights and love”, continues Kaffemanaite. But do not think of that as cropped and bowsided creations: there are many, in fact, the typical aspects of the clothing pour homme to be used for the feminine look. On all the “reveres of the necks of the shirts that become ties”, whose “pink lining makes a masculine garment glamorous, and then black, red, gray and white the colors of a boy’s cap stopped by an unlikely bow”, concludes .
Balossa thus refines the construction of its own reality, demonstrating its ability to grow, adding brand new garments. However, the highlight, from which emerges the true capacity of the company, is confirmed to be the white shirt, and that’s where it should focus, perhaps giving life to a real lifestyle.
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