Amina Muaddi teams up with A$AP Rocky for a new collection

AWGE x Amina Muaddi: footwear designer chooses A$AP Rocky for her first collaboration

An unexpected collaboration, but one of the most interesting of the last period is undoubtedly that one between Amina Muaddi, recently also a designer at Fendi, and AWGE, an artistic collective founded and led by A$AP Rocky.

A$AP Rocky is undoubtedly one of the most multifaceted and creative artists of the Hip Hop scene in history, with an original vision that spans 360 ° between music, visual, video and fashion.
In his portfolio we can see several collaborations; among the most eclectic the one with Under Armour sneakers or the work with JW Anderson with the creation of an entire capsule, and then moving on to a video tribute to Raf Simons, made only with pieces from the designer’s archive.

For the collaboration, different models of women’s shoes were created, from a transparent stiletto with a diamond-effect maxi butterfly (in honor of Asap Yams, one of the members of the asap mob who died a few years ago) to gladiators lace-ups in two rainbow diamond and diamond variants.

The butterfly motif is a reference to A$AP Yams and is often included in AWGE creations

Gladiator lace-ups by AWGE x Amina Muaddi

The campaign has a very strong visual impact, in fact it stars Tina Kunakey, with a nail art on her feet with references to A$AP Rocky (such as the logo of her latest album, the smiles and other elements) and the typical tooth grill of the Harlem artist.

Tina Kunakey

The collaboration is available strating from today in multi-brand stores worldwide such as: Net-a-Porter, Browns, Just One Eye and On Pedder.

If you are wondering how these iconic heels can be worn, Amina Muaddi gave us the answer: “Gladiator lace-ups can be worn with something short like a skirt or a dress. The stilettos with the butterfly, on the other hand, can also be worn with a pair of jeans, as they are very versatile, they are very elegant but can be used in many ways.”

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Posted By

Camilla Bianchi

Studentessa di comunicazione presso l’università IULM di Milano. Da anni attratta dall’high fashion e da tutto ciò che gravita intorno a questo mondo, con particolare interesse al tema "scottante" dell’ecosostenibilità. Fortemente determinata e curatrice dei dettagli.