Amazon officially opens today the door to a new shopping experience.
We are in London, precisely in Baker Street, where the leading company in online sales, has just opened its first pop-up store to study the views of buyers on the ranges of clothing, prices and experience in the store.
The Baker Street pop-up is the first of its kind in Europe. It will be open for a week, during which it will host events including the personalization of Pepe Jeans denim, discussions of trends and beauty with Jessica Diner of Vogue and live music with singer-songwriters Tom Grennan and Nao.
“This is a great learning experience for us to understand how Amazon fashion can translate into retail,” said Amazon’s UK division spokesman.
He also adds: “Never say in physical fashion stores, we are always looking for the next best thing for the customer and giving them what they want. We will see what the future holds “.
The fashion products on sale at the pop-up will change every other day and include a mix of Amazon’s private labels, such as Truth & Fable, Find, Meraki, up to brands like Calvin Klein and New Look.
Buyers can buy goods in the store and take them away in the traditional way or scan codes on product tags via the Amazon app on their phones or on tablets available in the store and then ordering home delivery.
The shopping experience will also end with the compilation of questionnaires from customers, thus making them an integral part of a possible evolution.
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