adidas Consortium x Shelflife, the new ZX4000 running is available from April 20th

The new ZX4000 running shoes, born from the collaboration between adidas Consortium and Shelflife, will be available starting April 20th at a price of € 149.95 (149,95 $).

The proposal, original and innovative, is the result of the very first collaboration of, adidas, the “three-band” brand with a South African partner, Shelflife, the undisputed pioneer of streetwear, which – inspired by the fashion and craft tradition of its country – has given life to a version surprising of the classic ZX, infusing it with its flashy approach.

Seen from outside, the running shoe by Shelflife is distinguished by the discreet use of the luxurious nubuck, declined in shades of gray, and by the fabric base that recalls the legendary craftsmanship of South Africa. Once worn, the shoe reveals a colorful panel with a jacquard print on the middle part.

The latest proposal co-signed by the adidas Consortium is a world debut that bears witness to the cosmopolitan mentality of the great Consortium family. From the beginning, in fact, Consortium’s commitment consists in bringing together partners, retailers and collectives characterized by a unique and reckless approach to collaborations.

Each new partnership translates into a creative reinterpretation of the iconic models developed by adidas over the decades: innovative proposals are born, which shed new light on high-performance technologies and on the passion for the production process that distinguish the three-stripe brand.

Overlooking the market in 2006, the pioneering Shelflife store offers the affectionate South African clientele a carefully selected selection of streetwear and sneakers for innovation and originality. Its stores are located in Johannesburg and Cape Town.

The same promotional material was conceived and produced in South Africa by local talents Paul Ward (photographer) and Gabrielle Kannemeyer (stylist), further reinforcing the link between one of the most memorable Consortium proposals of the year and the place, the people, the culture that they gave life to the shoe itself.