A white page to be written by Vogue Italia

Purity, strength and hope. This is the message that wants to communicate the new cover of Vogue Italia; no model, no brand or Steven Maisel placed on the front page, this time the cover is completely white, immaculate. An arduous choice that only an established magazine like Vogue could afford; in his centenary career he had never dared to take such a step and yet despite the appearance, the April issue with its white cover has lively and above all very personal pages.

It will not have been easy to manage, in this period of great uncertainty, the release of such a full-bodied magazine; a bit because the fashion and art industry has been practically static for two months now, and also because remote coordination is always a bit difficult. For this reason, 40 influential figures from the fashion industry, including designers and photographers, have accepted the “Far Away So Close” challenge, giving readers a contribution from their quarantine so that no one would feel excluded and alone.

Starting from Bella Hadid, who posed ironically in front of her iPhone’s lens, to imitating the works of art at home, to the free online courses on design and Fashion Communication offered by big names in fashion such as Jacquemus and Tim Walker, who decided to make their knowledge and experience available to bring as many people as possible closer to the world of fashion. Different ways that have made it possible to achieve a single goal: to make readers, Instagram followers and those who have more, a journey into the absolute beauty that only the world of fashion can offer.

There are a lot of ideas and they will be even more, since the director Emanuele Farneti has launched a challenge from the hashtag #imagine: all the people who have an Instagram profile can participate; just fill the cover with their art like a canvas and post it on the stories.

An invitation to creativity that has made this life coming a blank page all to write.