A preview of the new Supreme accessories for SS 21 collection

To follow the SS 2021 street clothing collection, Supreme releases a preview of accessories’ pictures for the upcoming season and as always, absolutely unexpected.

Supreme was acquired in November by VS Corp group and many had foreseen a possible radical change in the brand identity, which has always aimed at a clear positioning strategy, both in economic matters and also in cultural and stylistic model, that is definitely relevant in only one specific segment of the market, as the Millennials one.

But is clearly that the brand founded by James Jebbia it still seems to continue on its way, by guaranteeing a total online exclusivity for Supreme pieces, which are present in very few selected channels. However, the new range of accessories changes is bigger than last season, for numbers and original collaborations.

For this latest collection, Supreme is proposing a set of accessories inspired by the beach life, therefore to the man who wants to have fun and relax. And, undoubtedly, the most striking item is the large black Sea-Doo watercraft with stickers. Among other tech accessories, the red Smeg Supreme mini-fridge stands out, with matching Vitra chairs, and a Yashica MF-1 reusable camera. To continue the summer mood, we find a set of camouflage water pistols, a kite, deckchairs and a baseball bat. Among the most bizarre and unexpected items, the cereal box made in collaboration with Wheaties and hand-painted ceramic objects by Royal Delft certainly prevails.

Supreme SS21 collection will be available from February 18th on the website and by selected retailers.

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Priscilla Cafaggi

Priscilla è una fashion editor laureata in storia della moda. Ama il vintage, il minimalismo… in poche parole una persona eclettica. Infatti, se dovesse scegliere due persone per andare a cena fuori sarebbero Jil Sander e Alessandro Michele.