A MATTER OF MARKET: FREITAG AND ITS CAMPAIGN ON KICKSTARTER

Take something for granted is a mistake. In the world of commerce and industry, it is even more paradoxical, especially if it operates within a context such as ours characterized by globalization, capitalism. This also when you are a successful reality. For this reason, the brand of accessories made of recycled materials Freitag has decided to launch a campaign on the crowdfounding platform kickstarter for the Zippelin model, the first intercontinental travel bag that is characterized by being the only exemplary in the world .

From 12 September to 12 October 2017 it will be possible for anyone who wants to take part in this important moment for the brand to make a donation on the site that has already brought to life significant significance such as Jolla, Italian Stefano Mosconi’s project with the intent to develop the SailfishOS operating system as an alternative to iOS and Android, which has come to collect more than 2 million dollars in 2014. The Zippelin model was developed to meet the demands of Swiss brand customers, who had long waited for functional luggage make important trips.

Produced as always following brand philosophy, using recycled truck lids and featuring a lightweight body that does not exceed the weight limits when it is filled, this bag is about to be the symbol that will give the feedback that customers want to communicate to Freitag, not only with regard to this particular production, but on the whole project. A bold choice for the company, born in 1993 by an idea of Brothers Markus and Daniel Freitag.

If the choice of materials on all brand products is environmentally valued, in this particular case it is emphasized because of the amount of truck lids that should be used: five times greater than the standard quantity used by the brand. – In spite of the long experience in handbags, trays and urban backpacks and intercity, Freitag is a novelty in the world of travel luggage – they say from the headquarters. And this is a further explanation of their landing on kickstarter. – So before the first TIR is slaughtered and the first bag is hand-crafted from a rare raw material, the production crew will first know the order volume in advance, avoiding unnecessary waste – concludes the company.

A challenging game, an interesting concept of commerce and production, certainly not innovative, but surely to be valued, especially for the ethical solutions it involves.

kickstarter.com/projects/freitaglab

freitag.ch