After the appointments in London, Amsterdam and Berlin, Timberland opens the doors of its Timberland Studio project also in Milan under the artistic direction of Saturnino Celani.
A space in Piazza XXV Aprile 9 designed for women, which from today October 18th and throughout the weekend until the 21st of the month, will present new proposals from the women’s collection.
Conceived as a home, the temporary space in the heart of Milan will be open every day, starting at 5.30 pm, with an agenda of appointments including workshops and musical performances featuring singer-songwriter Marianne Mirage, Giulia and Elena Sella from DesignByGemini studio, the videomaker Giulia Achenza, the singer Joan Thiele, the tattoo artist from Roots Milano, Lucille.
Each evening also opens with a workshop focused on different topics, such as Daniel Canzian‘s cooking show, the yoga session with Giuseppe Panarello, the appointment with art curated by Carlo Cossignani and the Lucille tattooing.
To conclude this event, a multifaceted artist like Victoria Cabello, will close the forum next Sunday, under the banner of storytelling.
Isabella Colombo, the global product director of the brand’s women’s footwear, emphasizes: “we lacked the femininity that we have now been able to instil into our proposals and which we aim to convey to a target of consumers from 25 to 35 years of age”.
An example of the work of focusing are the four iconic Timberland womens footwear in the temporary space: the London Square boot, the informal Berlin Park model, the Courmayeur and the iconic Yellow Boot, which this year celebrates 45 years and which is on show also in a special version, entirely tattooed by Roots Milano.
Have a look to all the images in the gallery below.
About customization, the appointment for male and female customers is in the Milan store in Corso Matteotti, on November 9th and 10th, for the event during where everyone can customize their boot.
photo courtesy: press office
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