Loro Piana opens up to street style thanks to Hiroshi Fujiwara

The collection born from the collaboration of Loro Piana and the Japanese artist Hiroshi Fujiwara was released on 13 October 2021.

It is probably one of the most unexpected collabs for the streetwear world.

The Italian brand Loro Piana, famous for the production of luxury goods in particular cashmere, vicuna and high quality wool, joins the Japanese designer Hiroshi Fujiwara, pioneer of streetwear and founder of the Fragment brand.

The first collaboration of Loro Piana was born from two such distinct visions. The collection consists of garments in neutral colors or gray, white and black. We have the classic streetwear garments such as tracksuits, soft pants, t-shirts, bomber jackets, oversized sweatshirts and accessories of high quality and refinement.

Fujiwara has created aged cashmere sweaters, wool suits with all-over prints and graphic pieces with imaginative prints. All signed by the Loro Piana brand written with a youthful font or even abbreviated with the expression “Loro P”.

Thanks to the collaboration with Fujiwara, which signs itself with its own name and not with the Fragment brand, Loro Piana has begun to make its way into new fashion environments such as that of Street style, still conferring elegance thanks to the collection with minimal tones.

Loro Piana X Fujiwara garments are available online on the official Loro Piana website.

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Alessia Fazzolari

Laureata in IULM e studentessa di moda presso la Statale di Milano. Da sempre attratta dal mondo del fashion, essendo cresciuta a Milano, giorno per giorno mi lascio guidare da tutti gli stimoli che questo mondo può dare, senza rimanerne mai delusa.