Reebok and Cottweiler explore the old and the new world!

Imagination takes flight in the new collaboration: “New Age Traveller”, by Reebok and Cottweiler.

The relationship between nature and technology has always been a conflictual relationship, as if they were constantly in conflict with each other and belonged to two completely opposite worlds. Some say it’s impossible to find a connection between them. Yet it is not necessarily so, combining them could give rise to something unique. This is what you can see from the new campaign launched by the duo Reebok and Cottweiler. Entitled “New Age Traveller”, the new collaboration brings together the old and the new worlds, bringing to light a futuristic design never explored before.

Natural materials and new age technologies meet harmoniously, abandoning any minimal and presumed distance. An avant-garde collection that finds maximum expression in its undisputed protagonist: The Zig 3D Storm Hydro. If the famous Reebok model had already won the approval of the public thanks to its innovative look and its tech design, its new iteration will surely be viral.

Available in two colours: alabaster/grey/yellow and black/beige/lilac, the new construction offers a wide variety of technical materials ranging from rubber panels to reflective details. But the real piece of 90 is the particular lacing system, this time replaced by a TPU elasticated mechanism and the ZIG bicolor midsole that completes the retro-futuristic look. Finally, the mark “Cottweiler” appears on the back.

But such an original and out of the ordinary design can not be limited to footwear, that’s why the two partners decided to add a capsule collection that would take up the combination of nature and technology. Simple materials such as linen and cotton, dyed with natural pigments, are mixed with stronger fabrics. Specifically: a jacket that can be transformed into waistcoat, wide-leg trousers, shorts, hoodies, crew neck jerseys, two side-bags. . . All in all nine pieces and accessories come to life through inverted seams, broken lines and convertible pieces. Nature and technology? that this is not a strong bond like the one that has long linked Reebok and Cottweiler.

The collection will be available from May 14 on the Reebok and Cottweiler website and at selected retailers.

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.