An acrobatic campaign reveals the new collection: Kenzo Sport

Although the sudden and recent death of Kenzo Takada has shocked the entire fashion world, leaving an enormous void; the Japanese brand looks to the future confirming itself today as a pioneer of the fashion system. These days, in fact, Kenzo debuts with his new collection entirely dedicated to sports. Inspired by the key points of the brand’s heritage, the new Artistic Director Felipe Oliveira Baptista proposes an eclectic and comfortable line of clothing, enlivened by an explosion of bright colours. The advertising campaign itself appears acrobatic, dynamic and energetic to say the least.

The collection offers a wide selection of different items for men and women, ranging from all areas of activewear to more lifestyle inspired garments to a wide range of accessories. In addition to the usual garments such as: t-shirts, sweatshirts, sweatshirts and shorts for men, skirts and light dresses for women, there are accessories such as: bags, pouches, backpacks, hats, bucket hats, bottle holders, beach towel etc.

To this is added a limited edition cape blanket co-signed with Voited and available in three different colours. The “Kenzo” lettering appears quite evident, sometimes doubled and crossed in the shape of an X.

The predominant colours are: bright orange, electric blue, sand and black. The result is a capsule with a lively aesthetic, captivating and excellent fit thanks to technical fabrics, but above all versatile, traceable to the activewear sphere but also suitable for different uses. As for the price range, be prepared because it is medium high. Depending on the item, the prices are around 100/400 €. If you are interested, the collection is now available on the official website.

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.