Barrow x Sfera Ebbasta: the capsule inspired by cars and racing culture

Barrow launches its new capsule: a collection inspired by the world of super-cars and racing, created in collaboration with rapper and trapper Sfera Ebbasta.

The capsule consists of 16 pieces, including hoodies, t-shirts, pants and caps. Each item is inspired by the racing scenario, capturing in the graphic elements the references to black and white checkered flags, racing suits and cars.

The trap concept is visible in the choice of items, comfortable and street, but also and above all in the colors. The pieces, in fact, in addition to being all completely sporty, are colored with acid and vibrant shades, such as baby pink and turquoise.

Barrow once again confirms himself as a leader in communication to young people: with Sfera his list only gets wider, after having already dressed stars of the caliber of Miley Cyrus, Lil Nas X and J Balvin.

The brand, born from the union of the Daddato Group together with Federico Barengo and Valerio Coretti, aims to 10 billions in turnover for the end of 2021 and this only thanks to the community relationship it has managed to establish with Gen. Z, the generation of digital natives, on Instagram.

The capsule can be purchased on the official Barrow website, but some items are already sold out.

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Rachele Lisci

Rachele Lisci, anche nota come Chiusoperferie, è una stylist, blogger e giornalista italiana. Appassionata di arte e cultura, ama il cinema e cantare a squarciagola i The Smiths.