The campaign
THE TRIO COLLABORATES TO A COLLECTION INSPIRED BY THE FOOTBALL CLUB
Pirelli, Inter and Nike present the “Racing Collection”. The news is the one that many black and blue fans have been waiting for. That of a collaboration by three brands very close to each other: the tire company, the football team and the sports brand par excellence, which faces a new joint venture after the recent one with Sacai. In fact, the two sponsors and the club have created a lifestyle line, an extension of the club’s third uniform for the 2019/2020 season.
The reason for the union is revealed in the celebration of Inter’s long partnership with Pirelli born in 1995 and presents the iconic Pirelli logo, the Nike Futura logo and the Nerazzurri club emblem.
The campaign
PIRELLI, INTER AND NIKE PRESENTS THE “RACING COLLECTION”: THE MODELS
The “Racing Collection” combines black and yellow as the main colors and includes nine models. The items that are part of the line have details inspired by the motorsport world. Like the print on the sleeve of the yellow t-shirt, typical of circuit flags, or the design of the ‘jumpsuit’ inspired by the racing suits worn by pilots, a sector in which Pirelli has been a leader for years. a jaquard motif with the Inter crest.
The collection is available from October 4th on nike.com, store.inter.it, NikeLab Milano and at authorized retailers.
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