Bikkembergs spring-summer 2020 men’s
THE BRAND MAKES A TRIBUTE TO THE NEXT KERMESSE WITH THE NEW COLLECTION
Bikkembergs takes us to Japan. Specifically to the 32nd Olympiad, with Olympic Animals, the men’s spring-summer 2020 collection. In fact, the capital Tokyo hosts, from 24 July 2020 to 9 August of the same year, one of the oldest (and long-lasting) events in the world: the first Olympic Games are held in 776 BC in Olympia, Greece.
Bikkembergs spring-summer 2020 men’s
An excursus. Each exit covers all the phases and aspects of the competitions starting from the initial ceremony with formal attire, passing through the different disciplines and concluding with the final celebrations. And since it is about sport, functionality, comfort and dynamism they become the keywords of the collection. The colors are the iconic ones of the rings of the Olympic flag: blue, yellow, black, green and red. In addition to white. For the uninitiated, they represent the five inhabited continents of the world, united by Olympism; furthermore, they appear until now in all national flags.
Bikkembergs spring-summer 2020 men’s
THE BIKKEMBERGS ADONS BRING THE TESTOSTERONE TO THE CATWALK
Although there are women on the catwalk, men are the real stars of the show. Whether parading in a suit, or wearing a simple black costume combined with a medal, the toned bodies of these adonis manage to remember perfectly the statues of the heroes of ancient Greece.
Bikkembergs spring-summer 2020 men’s
As for the fall-winter 2019 collection, details are the elements that make the difference. Starting from the logo, which is reworked: «stretched and pulled to create an intriguing zebra effect. Other details such as vertical stripes on football uniforms are fused with leopard spots in bright colors to emphasize the speed and animal power of today’s athletes.» They explain from the fashion house.
Bikkembergs spring-summer 2020 men’s
Innovative fabrics and cuts to emphasize the dynamism of the garments. «All the elements, the cutting lines and the details are worked to represent an authentic aesthetic of the sports team. Elastic fabrics, technical cottons and light nylon are the basis of the collection. The letter K, which makes up the Bikkembergs logo, is used on garments with a graphic effect in black, white and green. Colored 5-color ribbons enrich and delineate the garments together with an Olympic medal-shaped zip puller.» They conclude.
More from fashion
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
The power of the colour pink: Jacquemus, Valentino, Balenciaga
Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: …
