Following the launch of the Gentle Monster x Fendi collection, the Italian fashion house introduces its new collection entitled “Roma Amor” shown through a psychedelic short film entitled “#FendiRomAmor”.
The new Roma Amor collection, which is the third capsule of the “FF” series of the brand, has the peculiarity of the new logo shown in two different graphic variants created in collaboration with the English graffiti artist Pref. One of these version is realized through parallel tubes, while the second one through a multi-color wave.
Both versions create a 3D effect on all the garments in the collection: bags, clothing, footwear and accessories. The range also includes the Selleria line, leather accessories created with the strong Fendi craftsmanship.
This collection also adds a touch of color to the classic brown details typical of the Italian fashion house. Fluorescent shades such as neon green, orange, pink, yellow and red appear over a wide range of t-shirts, shirts, joggers, outwear and sneakers.
Roma Amor wants to stand out completely from the other Fendi FF series, and it was created to celebrate that iconic logo brand, created by designer Karl Lagerfeld when he joined Fendi in 1965.
The Fendi Roma Amor collection is currently available at Fendi boutiques worldwide and available for pre-order on the fendi.com website.
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