Kith arrives in Europe: from Brooklyn to conquer the world

Interno di uno store Kith negli U.S.A

BROOKLYN’S STREET-WEAR BRAND IS COMING TO EUROPE

Kith arrives in Europe. Many were hoping for it right now. And it has arrived. Exactly 5 April 2019 at Selfridges, in London. Founded in 2011 by Ronnie Fieg, the brand decided to go beyond the borders of the United States of America and land in the old continent.

The expectation is high. This actually happens before all their store openings. And the reason is simple: they are made in collaboration with Snarkitecture, an architectural firm with which Fieg has been working for some time to ensure that its customers live a multi-sensory experience in their shops. It is not just a matter of selling a sneaker or sweatshirt. For him and for her. Or even for the little ones, given that Kith also dedicates collections to children. From the birth of the brand, there are seven flagship stores open. Will that of Selfridges be able to welcome the many European fans of the American brand in the same way?

Interno di uno store Kith negli U.S.A

KITH ARRIVES IN EUROPE: A GOAL ANNOUNCED ON INSTAGRAM

Ronnie Fieg’s street-wear brand has been successful since its inception. In fact, year after year sales have increased and the same is true for the consents on social media and the press made in U.S.A. Even high fashion agrees with this contemporary reality. But this was evidently not enough for the founder. That’s why the eighth store opens in England. Where is it announced? On the company’s official Instagram page, of course.

For all fans of the brand: buy a plane ticket, book a hotel room in the City, and get ready, because Kith arrives in Europe. Maybe, within a few years, it will also reach Milan, as it is recently invaded by US brands, and not just clothing (Starbucks above all). While waiting to have it at home, pack your bags. April 5 is near.