To celebrate the release of Virgil Abloh‘s Spring/Summer 2019 debut collection, Louis Vuitton opened a pop-up shop in Mayfair, London.
Following the theme of the collection, even the sales experience made up of an area of 2000 square meters is based on “The Wizard of Oz” and on the range of colors that are found in the concept of the prism of light.
Entering the “home”, customers are directed to a staircase like the Yellow Brick Road that leads to a giant luminous trunk, followed by wild forests and fields of poppies taken from the iconic fantasy film.
With the exclusive possibility of buying all the pieces of the collection, the pop-up is open only by appointment and reservations can be made via ticketing.louisvuitton.com until October 25th.
If you missed the latest Louis Vuitton release, check it out now!
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