Calvin Klein FW18 the new campaign by Willy Vanderperre

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After launching the new CALVIN KLEIN JEANS EST label. 1978, CALVIN KLEIN 205W39NYC returns to the limelight with its Fall 2018 campaign.

The images, taken by the photographer Willy Vanderperre, emanate ultraterrene vibrations. The touching photographs present two contrasting elements: the clothes and the bare landscape of Utah. The environment creates a nostalgic feeling when you look at each image separately. In addition to highlighting a notion of eccentricity, the advertising campaign wisely captures American youth culture.

Although it offers many striped or pied-de-poule models in line with the CALVIN KLEIN 205W39NYC Pre-Fall 2018 version, the atmosphere of the campaign takes precedence over clothes, with models positioned in the distance or seen only from the shoulders up.

In each shot, the clothing follows an explorative theme focused on the American landscape, but with a decidedly original perspective. In fact, the deformed perspectives are used jokingly to highlight coats inspired by firefighters, knitted headgear and thick-rimmed glasses.

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Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.