Have fun while doing fashion, creating shoes. That’s the idea behind Joshua Sanders, from the brand International soul that produces everything in Italy, was born a few years ago by the attentive mind of CEO Vittorio Cordelia.
The objective is to provide fun and trendy collections from the mold and with ample opportunities for commercialization, thanks to a collection built also with hats, backpacks and pochet and to the support of creative young designers such as Francesco Ballestrazzi, that helped make the original collection for next summer with a capsule created around the slip-on, icon of the brand, which the creative enhances with the decorations artistic symbol of his work in 3D: palm trees, hibiscus flowers, wings, flamingos and leaves.
The other models are four and varied in style and materials used: “Bad Girl” and “Good Boy”, Animal, Barbapapà and Football (laces, boots and slippers made with braided laces). Among the new entry the boot down to the knee. The palette includes colors like pink, blue, yellow, red, white, sparkling and many others. These together with the fabrics, including lace, compose a collection that goes to widen even more and to confirm Joshua Sanders’ real added value: have fun while creating.
ph courtesy: press office
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