The ultimate goal is to give customers who don’t follow leaders fashions but remain present even after several years. The simplicity of the shapes combined with attention to detail are the main feature of the product. The collections are designed by following three pivotal points: materials research, functionality of the heads, and sellout. For this brand was the debut at Pitti with excellent results and great consent on the part of the “public”.
The collection of PEB remains consistent for the design, clean, avant-garde and minimalist, but the focus is on fabrics, their processing techniques and details. Sweatshirts embossed with effect pied-de-poule, knitting fabrics twilled, sweatshirts in which the design is dictated by the geometric stitching. Interesting then that the jackets, these winter were characterized by a ‘tail’ now have a zip to remove it if the buyer of the garment would like to remove temporarily the detail that consideres too eccentric.
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