{"id":134428,"date":"2023-05-12T12:20:58","date_gmt":"2023-05-12T10:20:58","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=134428"},"modified":"2024-03-06T15:17:32","modified_gmt":"2024-03-06T13:17:32","slug":"meet-the-brand-tu-lize-military-meets-romance","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/meet-the-brand-tu-lize-military-meets-romance\/","title":{"rendered":"Meet the brand: Tu Liz\u00e9 – military meets romance"},"content":{"rendered":"

Today we at Wait! Fashion met Beatrice Selini<\/strong> and Camilla Lorenzi<\/strong>, cousins from Bergamo, founders and creative directors of Tu Liz\u00e9<\/strong><\/a>. A brand born in 2021 that has approached new up-cycling<\/strong> techniques, proposing a new vision of pop-inspired knitwear<\/strong>.<\/p>\n

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Hi Beatrice and hi Camilla, first of all thank you for accepting our invitation and for your availability. Tell us a little about how and when Tu Liz\u00e9 was born<\/strong><\/p>\n

Camilla<\/strong>: it can be said that we are “daughters of art”, therefore the world of fashion has always been very close to us as our mothers are sisters and have been working in the family company that deals with the production of accessories for 40 years on behalf of third parties. Furthermore, we have always had a propensity and passion for fashion. In fact, Tu Liz\u00e9 was born in 2021 almost as a game, with the desire to make jackets for ourselves. The first garment<\/strong> created was the camouflage jacket with crochet wool sleeves<\/strong> and, after various appreciations, we decided to make clothes also for “amateur” commercial use, enjoying some success. Hence the idea of creating a brand. In our case, therefore, the product was born first and then Tu Liz\u00e9.<\/em><\/p>\n

What kind of background did you have? How would you describe yourself?<\/strong><\/p>\n

Camilla<\/strong>: I studied law but, as anticipated, fashion has always been one of my passions, in fact I have always tried to combine this world with my studies by attending related courses such as “Fashion law”.<\/em><\/p>\n

I think I am a very determined, proactive and courageous person.<\/em><\/p>\n

Beatrice<\/strong>: fashion has always been one of my interests for me too and I studied economics at Bocconi with a background in art, culture and communication, carrying a study on fashion marketing as a thesis. Subsequently, during the master’s degree at Iulm, all my elective courses were in “Fashion Communication” then carrying out some internships in showrooms.<\/em><\/p>\n

I define myself as an emotional, calm, creative and enterprising person.<\/em><\/p>\n

Camilla<\/strong>: our way of being, the common passion for fashion, the desire to want to create something of our own and certainly the historical moment we experienced in Bergamo during the pandemic gave the necessary push to create something new, which was stimulating and innovative.<\/em><\/p>\n

Where does your brand name come from?<\/strong><\/p>\n

Beatrice<\/strong>: Tu Liz\u00e9 doesn’t have a real meaning but it comes from the inspiration of the first crochet<\/strong> we made for the SS21 as the embroidery design had the shape of a flower<\/strong>. Studying the names of the flowers we really liked how the name “tulip\u00e8” sounded and playing with the letters, the name of our brand was born.<\/em><\/p>\n

What kind of person are you talking to?<\/strong><\/p>\n

Camilla<\/strong>: Tu Liz\u00e9 garments are aimed at a woman aged 40 and over looking for original garments. Surely this is also dictated by a price factor as, being handmade clothes, it is medium-high. Despite this, it is a transversal brand<\/strong> with a product appreciated by young girls up to the adult woman.<\/em><\/p>\n

Beatrice<\/strong>: those who wear Tu Liz\u00e9 wear it for taste and not for need<\/strong>. In fact, our customers are attracted to the shop by the garment and its very strong aesthetics.<\/strong><\/em><\/p>\n

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What is the main aesthetic that guides your creations?<\/strong><\/p>\n

Beatrice<\/strong>: all the garments are always very colorful with the main feature of the crochet which is worked in different ways: from the knitwear to the trousers, but the strongest garments are the jackets, as well as the first ones made. In fact, the iconic garment<\/strong> is the camouflage jacket<\/strong> with crochet sleeves.<\/strong><\/em><\/p>\n

The aesthetic that guides our creations comes from the attempt to unite two completely different worlds<\/strong>: the military world<\/strong> combined with the world<\/strong> of crochet,<\/strong> therefore more romantic, also using pinstriped fabrics with a masculine flavor.<\/em><\/p>\n

In short, our style is based on strong contrasts.<\/strong><\/em><\/p>\n

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Three adjectives and strengths that distinguish Tu Liz\u00e9<\/strong><\/p>\n

Beatrice<\/strong>:<\/p>\n