{"id":134396,"date":"2022-07-08T08:11:36","date_gmt":"2022-07-08T06:11:36","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=134396"},"modified":"2024-03-06T15:14:25","modified_gmt":"2024-03-06T13:14:25","slug":"big-and-florence-showroom-presents-cotazur-womens-beachwear-with-an-italian-dna-that-sets-the-trend","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/big-and-florence-showroom-presents-cotazur-womens-beachwear-with-an-italian-dna-that-sets-the-trend\/","title":{"rendered":"BIG AND FLORENCE SHOWROOM presents: COTAZUR women’s beachwear with an Italian DNA that sets the trend"},"content":{"rendered":"

The world of beachwear, especially the female one, has always represented a fascinating world for us, in some ways mysterious. As a magazine attentive on the one hand to public trends but also to B2B ones, we marvel at the complex and subtle dynamics that lead certain brands to establish themselves in a truly special and certainly difficult sector.<\/strong><\/p>\n

Today we are talking about Cotazur, one of the women’s beachwear brands that is in greater and continuous growth.<\/strong><\/p>\n

Cristiana Andreoli, of the Andreoli showroom, who has been dealing with the brand for 3 seasons, reports this to us, which has now been included in the important brand list of the Florentine showroom BigANDFlorence, the result of the merger of the historic Brini and Andreoli showrooms.<\/strong><\/p>\n

“It is an Italian brand of great quality, which manages to have really important sell-outs thanks to a balance of different factors, such as manufacturing, careful positioning and a style that is enjoying great success, for a sophisticated woman who loves the sparkles and the iridescence of the typical fabrics of the brand ‘<\/em><\/p>\n

To find out even more, we also interviewed Francesco Parisi<\/strong>, co-owner and commercial director of Cotazur<\/strong>.<\/p>\n

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Hi Francesco, despite the name, can you confirm that it is an all-Italian brand?<\/strong><\/p>\n

Yes, the brand is rooted here, in our Puglia, a territory deeply steeped in fashion and with strong roots in textiles. The reference to the French Riviera, contained in the name, refers to the colors, reflections and sensations of those places and its most elegant beaches.<\/p>\n

When did the story of Cotazur begin? Was it a project born by chance or studied ‘at the table’ before the launch?<\/strong><\/p>\n

The brand has 10 years of life, a path that is not short and that has allowed us to establish ourselves step by step. Before the launch we studied the market in depth, trying to understand which audience we wanted to hit, or rather, fascinate.<\/p>\n

Here, by the way: what is your “typical customer”?<\/strong><\/p>\n

Our typical client is a woman aged 20 to 40, sophisticated, elegant, looking for something ‘different’ and that stands out, but Our typical client is a woman aged 25 to 40, sophisticated and elegant who loves being glamorous on the beach.<\/p>\n

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Are you present abroad?<\/strong><\/p>\n

Yes, Greece is the market where we are strongest, but we are also well present in Spain, Portugal, Russia, Germany, Austria and Switzerland.<\/p>\n

It seems fair to me, given the importance of the sea for Greece, I imagine there is an important market. Even though I know it’s not an easy country\u2026 so congratulations!<\/strong><\/p>\n

I saw that your sample collection is really large, so much so that he gave you the opportunity to create (and fill!) Real ‘mono-brand’ stores. Where are?<\/strong><\/p>\n

Our flagship is located in Trani, it is a natural way to be present at our home, in Puglia, and relate directly to the public, while in Ibiza we have a shop in shop.<\/p>\n

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Un post condiviso da \u2022 COTAZUR \u2022 (@cotazur_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n