{"id":134115,"date":"2021-11-17T11:23:00","date_gmt":"2021-11-17T09:23:00","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=134115"},"modified":"2021-11-17T11:23:00","modified_gmt":"2021-11-17T09:23:00","slug":"veja-a-sustainable-sneakers-brand-history-models-prices-shops-and-where-to-find-them","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/veja-a-sustainable-sneakers-brand-history-models-prices-shops-and-where-to-find-them\/","title":{"rendered":"Veja, a sustainable sneakers brand: HISTORY, MODELS, PRICES, SHOPS and WHERE TO FIND THEM"},"content":{"rendered":"

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In 2005<\/strong>, the French Sebastien Knopp and Fracois-Ghislain Morillon<\/strong> have founded Veja<\/strong>, a shoe brand dedicated to sustainability. <\/span><\/p>\n

The basic idea of \u200b\u200bthe brand is to stay with one foot in shoe design and the other in social responsibility. <\/span><\/strong><\/p>\n

HISTORY <\/span><\/h2>\n

Both graduates in finance, Sebastien and Francois decided to take a different path from their peers about sixteen years ago, returning to craftsmanship<\/strong>. <\/span><\/p>\n

In full expansion of the Internet<\/strong>, which has seen the birth of brand new professionals, the two young people went in the opposite direction<\/strong> with the aim of reinventing the sneaker from its very foundations. <\/span><\/p>\n

Always passionate about sports shoes, the founders of Veja over the years have become real shoe designers, creating a catalog with about 25 different models<\/strong>.<\/span><\/p>\n

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Veja’s first goal is to restructure the entire sneaker production process and make it more sustainable thanks to the use of organic materials and new procedures, while offering the market products of high aesthetic quality. <\/span><\/h2>\n

What has differentiated Veja from the beginning is the direct relationship created between the company and the producers of raw materials. <\/strong><\/span><\/p>\n

As far as organic cotton<\/strong> is concerned, Veja has been relying for about fifteen years on NGOs that protect the production of cotton, located in the north of Brazil and Peru<\/strong>. \u00a0<\/span>Moreover, for a year now, cotton has been bought by Veja deliberately at double the market price<\/strong>, to support the organic plantations in a massive way.<\/span><\/p>\n

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What distinguishes standard cotton from organic cotton? <\/span><\/strong><\/p>\n

Definitely the treatment of the land and the workforce. <\/span>If for the first (standard) chemical fertilizers are used that in the long run deplete the resources of the soil, in the second these are banned. \u00a0<\/span>The cultivation of standard cotton has a major impact<\/strong> on global pollution, something that organic production tries to combat. <\/span><\/p>\n

The same applies to farmers who, in the case of intensive agriculture, are exposed to harmful substances often without protection, while in the workforce they are protected against the latter and against forced and underpaid labor. <\/span><\/p>\n

A second raw material that Veja uses for its production<\/strong> of sneakers is rubber<\/strong>, a natural rubber extracted from the trees of the Amazon reserve, also obtained in a natural way.<\/span><\/p>\n

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Alongside the raw materials just mentioned, Veja, a true B-Corp<\/strong>. which it is, over the years it has devoted a great deal to upcycling<\/strong> by reconverting the residues of materials such as plastic, textiles or leather. <\/span><\/p>\n

As for the actual production of sneakers, Veja has chosen Brazil, in particular Puerto Alegre as a production center.\u00a0<\/strong><\/span><\/p>\n

Unlike the great giants in the field of sneakers and sportswear, Veja did not choose China for the production heart of shoes, but rather a place very close to the raw materials used. <\/span>Furthermore, as far as the workforce is concerned, if factories in China are active sixteen hours a day, Veja industries are half as many. <\/span><\/p>\n

The French brand has chosen to protect its workforce, paying it three times as much as that of the Far East. <\/span><\/strong><\/p>\n

Veja sneakers have a very interesting, albeit simple, design. As we have already anticipated, from 2005 to today 25 different models have been created that we will show you immediately.<\/span><\/p>\n

MODELS<\/h2>\n

Veja sneakers<\/strong> have a very interesting,\u00a0<\/strong><\/span>though<\/span> simple, design<\/strong>. As we have already anticipated, from 2005 to today 25 different models have been created that we will show you immediately in chronological order.<\/strong><\/span><\/p>\n

Volley model<\/h2>\n

2005 –\u00a0Price \u20ac70\u00a0<\/strong><\/p>\n

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Taua model<\/h2>\n

2007\u00a0<\/strong><\/p>\n

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 <\/p>\n

Grama model<\/h2>\n

2010 –\u00a0Price \u20ac 119<\/strong><\/p>\n

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Grid model<\/h2>\n

2010\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

Indigenous model<\/h2>\n

2010<\/strong><\/p>\n

\"\"<\/p>\n

SPMA model<\/h2>\n

2010<\/strong><\/p>\n

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 <\/p>\n

Esplar model<\/h2>\n

2011 –\u00a0Prezzo \u20ac99<\/strong><\/p>\n

\"\"<\/p>\n

Felicit\u00e8 model<\/h2>\n

2012<\/strong><\/p>\n

\"\"<\/p>\n

Mediterran\u00e8e model<\/h2>\n

2012<\/strong><\/p>\n

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Memory model<\/h2>\n

2014<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Holiday model<\/h2>\n

2015\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

Esplar velcro model<\/h2>\n

2016 –\u00a0Price \u20ac110<\/strong><\/p>\n

\"\"<\/p>\n

V-10 model<\/h2>\n

2017 –\u00a0Prezzo \u20ac125\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

SDU model<\/h2>\n

2017 –\u00a0Price \u20ac 105\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

V-12 model<\/h2>\n

2017 –\u00a0Price \u20ac125\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

V-Lock model<\/h2>\n

2017 –\u00a0Price \u00a0\u20ac130<\/strong><\/p>\n

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Wata model<\/h2>\n

2017<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Roraima model<\/h2>\n

2018 –\u00a0Price \u20ac165<\/strong><\/p>\n

\"\"<\/p>\n

Campo model<\/h2>\n

2019 –\u00a0Price \u20ac 125<\/strong><\/p>\n

\"\"<\/p>\n

Rio Branco model<\/h2>\n

2019 –\u00a0Pric \u20ac120\u00a0<\/strong><\/p>\n

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Nova model<\/h2>\n

2019 –\u00a0Price \u20ac90<\/strong><\/p>\n

\"\"<\/p>\n

Venturi model<\/h2>\n

2019 –\u00a0Price \u20ac155<\/strong><\/p>\n

\"\"<\/p>\n

Condor model<\/h2>\n

2019 –\u00a0Price \u20ac140<\/strong><\/p>\n

\"\"<\/p>\n

Nova High-Top model<\/h2>\n

2020 –\u00a0Price \u20ac99<\/strong><\/p>\n

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WHERE TO FIND THEM<\/h2>\n

\"\"<\/p>\n

It is possible to buy Veja sneakers<\/strong> at the official website<\/a> or in selected online and physical retailers. In particular we point out the Veja selection made by SHOPenauer<\/strong>, \u00a0which you can purchase clicking here<\/strong>.<\/a><\/span><\/p>\n

——————————————–<\/p>\n

You might\u00a0also like\u00a0<\/strong><\/p>\n

New collaboration: Veja x Malika Favr<\/a><\/p>\n

VEJA PROJECT<\/a><\/p>\n

<\/pre>\n","protected":false},"excerpt":{"rendered":"
In 2005, the French Sebastien Knopp and Fracois-Ghislain Morillon have founded Veja, a shoe brand dedicated to sustainability. The basic idea of \u200b\u200bthe brand is to stay with one foot in shoe design and the other in social responsibility. HISTORY […]<\/p>\n","protected":false},"author":84,"featured_media":199759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69470,8,69493,9474,3482,69501,69486,15,3483,69509],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/134115"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=134115"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/134115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/199759"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=134115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=134115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=134115"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=134115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}