{"id":133446,"date":"2021-05-27T12:13:37","date_gmt":"2021-05-27T10:13:37","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=133446"},"modified":"2021-05-27T12:13:37","modified_gmt":"2021-05-27T10:13:37","slug":"giulia-rossetti-gives-life-to-giuro-a-blossoming-handmade-project","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/giulia-rossetti-gives-life-to-giuro-a-blossoming-handmade-project\/","title":{"rendered":"Giulia Rossetti gives life to Giuro, a blossoming handmade project"},"content":{"rendered":"

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Giulia Rossetti, heir to the Fratelli Rossetti empire and head of the accessories<\/a> department of the historic family brand, decides to take a breath of fresh air away from her certainties, and to finally give life to a project that fully talks about her and demonstrates all her creative<\/a> baggage.<\/span><\/h2>\n

Giuro is the whole between Giulia’s two parts, GIU<\/b>, which herself describes as the freer and more creative spirit that distinguishes her personality and RO<\/b> (for Rossetti), or rather her heritage and know-how that runs through the veins of family for three generations, and which could only be absorbed and assimilated by her too, being surrounded by it.<\/span><\/p>\n

The designer describes herself as passionate about handmade<\/b>, an interest that over time has led her to explore worlds similar to her inspirations, first studying the art of jewelry<\/b>, then deepening the design of jewelry<\/b> and finally specializing in Design and Applied Arts<\/b>.<\/span><\/p>\n

With a rich academic background, she soon entered the world of work, collaborating with brands such as Gripoix, Giampiero Bodino and Marni<\/b>, then returning to mix her attitudes with the family business, where she is still head of the accessories department<\/b>.<\/span><\/p>\n

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For those who have been following Giulia for a while, Giuro was born after a long running-in period, in the months of pandemic and lockdown, in which the jewelry designer spent her time in “forced confinement” to experiment with her creations <\/b>and to sell with super limited availability via instagram<\/b>.<\/span><\/p>\n

The pilot collections, both very successful, were Campo di fiori<\/b> and then Fortuna<\/b>. With almost immediate sold-out for each piece, the success of both proposals was undisputed, with peaks of the caliber of Dua Lipa<\/b> and Chiara Ferragni<\/b> who proudly showed off Giulia’s necklaces on several occasions.<\/span><\/p>\n

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Both jewels mentioned are now part of the first collection of Giuro<\/b> available online, together with new unpublished mini capsules<\/b> all handmade with beads <\/b>and details of great care and refinement that only a great expert like Giulia could elaborate, creating, from the first designed necklaces. , of the broader stories, integrating earrings, bracelets and brooches<\/b>.<\/span><\/p>\n

The project, born in the darkest and most uncertain months of the pandemic, had the aim of bringing a smile and a little color when everything in the world was dying out a bit, a message of hope and strength <\/b>towards better times in which to wear the cheerful accessories carefree.<\/span><\/p>\n

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Although times seem to be turning towards positive developments, the desire for color and serenity that Giuro tells us is nothing more than the essence of the designer made objects<\/b>, continuing to be the core DNA of the brand.<\/span><\/p>\n

I swear it is, finally, a brand that does not take itself too seriously<\/b>, playful and boisterous and proud of it<\/b>. Having such a strong identity and a super-defined direction, in a time when fashion tends so much to conform to the trend before reflecting on its goals, is already a great success, and if it is not in line with your idea of style, surely it can steal a smile from anyone<\/b>!<\/span><\/p>\n

Discover the whole collection:<\/p>\n\n

 <\/p>\n

To know more:<\/h3>\n

Giuro Instagram<\/a><\/p>\n

Giuro Website<\/a><\/p>\n

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If you liked this article, read also:<\/h3>\n

Milan, the brand Scil\u00e8 and the Orfeo Cinema ends up together in \u201cun insolito destino\u201d<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Giulia Rossetti, heir to the Fratelli Rossetti empire and head of the accessories department of the historic family brand, decides to take a breath of fresh air away from her certainties, and to finally give life to a project that […]<\/p>\n","protected":false},"author":79,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69413,3,69417,8,69456,3479],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/133446"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=133446"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/133446\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=133446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=133446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=133446"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=133446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}