{"id":133092,"date":"2021-04-07T09:43:08","date_gmt":"2021-04-07T07:43:08","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=133092"},"modified":"2021-04-07T09:43:08","modified_gmt":"2021-04-07T07:43:08","slug":"the-fashion-house-mango-speeds-up-on-sustainability-the-goal-is-the-year-2022","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/the-fashion-house-mango-speeds-up-on-sustainability-the-goal-is-the-year-2022\/","title":{"rendered":"The fashion house Mango speeds up on sustainability. The goal is the year 2022"},"content":{"rendered":"

Sustainable fast fashion? For many it’s a paradox, but in the recent years, with a fashion world increasingly sensitive to sustainability issues, the Spanish company Mango has set the first, true green revolution.<\/h3>\n

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The fast fashion\u00a0<\/strong>has revolutionized the industry: on the one hand, it has made it democratic and accessible, on the other hand, it has fueled a consumer race and has created the “society of waste”<\/strong>\u00a0losing sight of the environmental emergency that seems to have inexorably condemned our planet.<\/p>\n

According to the most recent figure, clothing was considered responsible for at least the 10% of the planet’s pollution,<\/strong> positioning itself as the second ‘most toxic’ sector after oil. And it isn’t a coincidence, because about the 35% of the microplastics<\/strong> that populate the oceans and contribute to creating the namely ‘floating islands’, are attributable to synthetic fibers deriving from an oil product called virgin naphtha.<\/p>\n

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To sum up, the apocalyptic situation caused by the fashion industry, which is difficult to summarize in a few lines, is well known. It also hurts to think that many brands have raised the issue of sustainability only after years of unbridled consumption.<\/p>\n

But, how did this growing interest in ecology has been developing?<\/strong><\/p>\n

Firstly, Many companies, especially the luxury ones, have opted for sustainable initiatives but very gradually, diluting every little step forward over \u00a0the time. Others, on the other hand, immediately threw themselves headlong into the ‘green’ enterprise, but without great conviction. Many of their proposals, in fact, turned out to be just clever “greenwashing”<\/strong> tactics through the promotion of ‘sustainable’, but occasional capsule collections.<\/p>\n

Precisely for this reason we speak of incompatibility between the environment and fashion,<\/strong> because frequently the attention to the climate emergency is superficial and skeptical, especially on the part of the big names in fast fashion, since few have really begun to review the different segments that make up the development of a product, from raw material to transport.<\/p>\n

But now you are wondering: “Is there anyone in fast fashion who has approached the issues of sustainability ‘sincerely’?”. Yes, I think so, otherwise I wouldn’t have used the term “revolution”,<\/strong> and the most significant case is the company\u00a0Mango.<\/strong><\/p>\n

Mango<\/strong> is the only one to have raised the bar of sustainability by setting itself the goal of becoming 100% green<\/strong> in 2022: a goal that has already proved achievable and which amazes, since the company, based in Barcelona, \u200b\u200bwas considered among the most polluting until 2015.<\/strong><\/p>\n

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This is the process of its green evolution:<\/strong><\/p>\n