{"id":133028,"date":"2021-03-29T16:24:02","date_gmt":"2021-03-29T14:24:02","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=133028"},"modified":"2021-03-29T16:24:02","modified_gmt":"2021-03-29T14:24:02","slug":"stella-mccartneys-energetic-and-sustainable-joie-de-vivre-for-the-fall-winter-2021-22-collection","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/stella-mccartneys-energetic-and-sustainable-joie-de-vivre-for-the-fall-winter-2021-22-collection\/","title":{"rendered":"Stella McCartney’s energetic and sustainable joie de vivre for the Fall Winter 2021-22 collection"},"content":{"rendered":"

With a video presentation represented by the duo Mert & Marcus<\/strong> and set in the majestic rooms of Tate Modern<\/strong> in London, Stella McCartney<\/strong> introduces us to the new Fall Winter\u00a0<\/strong>collection.<\/span><\/p>\n

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The designer is inspired by the letter ‘D’ of ‘Desire’, from the Stella McCartney A to Z sustainable manifesto<\/strong> drawn up during the lockdown to turn the brand’s attention to a more conscious production, with a zero-waste<\/strong> upcycling approach and a meticulous attention towards workers. The result<\/strong> is a clear demonstration of how the adoption of a ‘sustainable’<\/strong> approach does not mean depriving the glamour factor in a luxury brand, but the triumph of a charme that respects the well-being of the ecosystem and that, as always, makes you dream.<\/span><\/p>\n

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Observing Stella McCartney’s collection<\/strong> is like receiving a dose of pure and vital energy,<\/strong> confidently waiting for a return to the normality<\/strong> that seems to our eyes and our minds ‘semi-distant’. The hypnotic effect<\/strong> of the items feeds and moves the desire for lightness, freedom and joy given by the funny and psychedelic prints,<\/strong> as well as the bold contrasting colors expressed by purple, electric blue, yellow, bright green, shoking pink and red. The items<\/strong> have cutting-edge materials that are 77% sustainable<\/strong>, such as the wool which comes from cruelty-free farms, the 100% organic cotton, vegan leathers and the regenerated nylon. Moreover, the items are defined by cut-out cuts, 3D<\/strong> fabrics, checkered fabrics, bright glitter and sequins, elements capable of giving vitality and brightness to the collection.<\/span><\/p>\n