{"id":132940,"date":"2021-03-18T20:22:01","date_gmt":"2021-03-18T18:22:01","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=132940"},"modified":"2021-03-18T20:22:01","modified_gmt":"2021-03-18T18:22:01","slug":"a-color-snapshot-captures-the-new-collection-lacoste-x-polaroid","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/a-color-snapshot-captures-the-new-collection-lacoste-x-polaroid\/","title":{"rendered":"A color snapshot captures the new collection “Lacoste x Polaroid”"},"content":{"rendered":"

Lacoste’s iconic crocodile poses and takes on the colors of the rainbow, like the original Polaroid logo.<\/h2>\n

It is said that a photo is the description of a moment, of a particular moment lived, what seals a memory. Perhaps it was this reflection that led the French brand<\/strong> Lacoste<\/a> to immortalize its latest creation in collaboration with Polaroid<\/a>. That’s right, the company par excellence that has made analog photography<\/strong> its trademark, joins the sports brand for a collection that, between bright colors<\/strong> and vintage snapshots<\/strong>, tells a story never seen before.<\/p>\n

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The background of Marseille, dancers and skaters in a liberating dance, warm and saturated tones that at times revisit the cult moments of the 70s, are all the elements present in the new campaign, orchestrated by the BETC agency<\/strong> and directed by photographer Simon Schmitt<\/strong>. But what really stands out are the garments often in rainbow color blocking<\/strong> like the original Polaroid<\/a> logo created in the distant 1963. As well as all-over prints made up of numerous archive images. As if all this were not enough to define the identity of both brands, some items also boast a co-branding<\/strong> repeated vertically five times.<\/p>\n

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