Pandemic slowed down Fashion Weeks in Paris, London and Milan.<\/strong> But in the New York,<\/strong> the situation is much more complicated. Covid-19 is just the straw that breaks the camel’s back. A jar already full.<\/p>\n Michael Kors, Proenza Schouler, Ralph Lauren, Calvin Klein, Tommy Hilfiger, Brandon Maxwell and Tory Burch<\/strong> are just some of the big names<\/em> who gave up the “race” years ago, and still wonder why there is to spend exorbitant amounts to participate to an event no longer really influent.<\/p>\n You may be wondering what the main cause of this disinterest is then. But let’s go step by step.<\/strong><\/p>\n Until 2015,<\/strong> New York Women’s Fashion Week<\/strong> held its highly anticipated annual double date. Between millions of dollars, thousands of jobs and ecstatic tourism, the situation was more than normal and the event has excelled for years on fashion system’s agenda. In fact, in 2015<\/strong> there was the debut of first Men’s edition,<\/strong> with more than 50 brands.<\/p>\n But consequently, with the relocation of the headquarters from Lincoln Center to Clarkson Square in the Soho district,<\/strong>\u00a0harmony of the \u00a0past has disappeared. Many designers have chosen other locations. Alexander Wang<\/strong>, for example, took the opportunity to organize exclusive events and other brands have cut costs of shows, that have risen significantly due to new costs of venue.<\/p>\n Then, it was Tommy Hilfiger<\/strong> in 2016<\/strong>\u00a0to announced a change of direction from New York to Los Angeles, which initially seemed temporary, but it wasn’t with the move to Paris. In 2017,<\/strong> with ups and downs, New York Fashion Week<\/strong> has become an increasingly as “local” phenomenon and it lost many sponsors. This led the Council of Fashion Designer of America<\/strong> <\/a>to communicate the necessary union of menswear with womenswear, it reducing shows and cutting costs. Other illustrious defections followed such as those of Proenza Shouler, Rodarte, Thom Browne and Aluzzarra,<\/strong> who preferred Paris, which in the meantime became the fashion capital. In the meantime,\u00a0Tom Ford, Narciso Rodriguez and Marc Jacobs<\/strong>\u00a0remained in New York renewing their performances with collaborations and alternative sets.<\/p>\n And nothing seemed to improve even when Tom Ford<\/strong> became president of Council of Fashion Designer of America<\/strong> in 2019,<\/strong> promising a big recovery in 2020<\/strong>, but big names continued to desert the event making pandemic only latest ‘ fatal drop’.<\/p>\n Anna Wintour,<\/strong> in an interview with Naomi Campbell<\/strong> during the lockdown in the spring, also spoke about her vision of the future of fashion, but her answer was not in line with Tom Ford’s choice. For Vogue America’s fashion director<\/strong>, now it’s time to change: “The time has come to review our values \u200b\u200band reflect on waste, consumerism, the excesses to which we have all abandoned ourselves: the fashion industry needs to be rethought”. <\/span><\/p>\n And fashion weeks,<\/strong> not only those of the Big Apple, have never had anything sustainable.<\/strong><\/span><\/p>\n![\"\"](\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/02\/anna-wintour.jpg\")
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