{"id":132550,"date":"2021-01-30T19:10:10","date_gmt":"2021-01-30T17:10:10","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=132550"},"modified":"2021-01-30T19:10:10","modified_gmt":"2021-01-30T17:10:10","slug":"interview-with-cristiana-marchi-a-young-creative-director-and-much-more","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/interview-with-cristiana-marchi-a-young-creative-director-and-much-more\/","title":{"rendered":"Interview with Cristiana Marchi: a young creative director and much more!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-100619 size-full\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/unnamed.jpg\" alt=\"\" width=\"3024\" height=\"4032\" data-id=\"100619\" \/><\/p>\n<h2>Today we had the pleasure of having a stimulating chat with a fashion promise in Italy: <a href=\"https:\/\/www.instagram.com\/cristiana_marchi\/\" target=\"_blank\" rel=\"noopener\">Cristiana Marchi<\/a>.<\/h2>\n<p><span id=\"s2_1\">She is many things, a creative director, the co-founder of a women\u2019s project called &#8220;Open Wardrobe&#8221; and a fashion influencer with a strong and distinctive taste.<\/span><\/p>\n<p><span id=\"s2_2\">But let\u2019s get to know her even better&#8230;<\/span><\/p>\n<p><strong><span id=\"s2_1\">Hello Cristiana, thank you for accepting our proposal&#8230;let\u2019s get to know each other better, would you like to tell us about your background?<\/span><\/strong><\/p>\n<p><span id=\"s2_2\">Hello guys! thanks to you for the proposal.<\/span><span id=\"s2_3\">My background as a creative director and as a designer comes from different areas of design.<\/span> <span id=\"s2_4\">I started by graduating in Interior design and studying fashion design, I worked in fashion as a creative but also as a commercial maturing a defined and well-studied imprint.<\/span> <span id=\"s2_5\">Until I arrived at the communications agency where I could fully express my experiences.<\/span><\/p>\n<p><strong><span id=\"s2_1\">The consistent and linear aesthetics of your IG profile are striking. How would you define your style and what is aesthetics for you?<\/span><\/strong><\/p>\n<p><span id=\"s2_2\">I\u2019m spontaneous, so much to seem raw: I can wear a Victorian lace dress and a tailored jacket, but I\u2019m not &#8220;built&#8221;, I like it. I love to dress in very simple clothes and find vintage pieces, and my jewels have a thousand latitudes, especially those of Morocco. Aesthetics is the filter through which I observe and live what surrounds me. My IG profile, although it remains superficial compared to my person, fully represents the order and linearity of my aesthetics.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-100616 size-full\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/unnamed5.jpg\" alt=\"\" width=\"1536\" height=\"2304\" data-id=\"100616\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span id=\"s2_3\">A personal question: what could you never give up in your wardrobe? Why?<\/span><\/strong><\/p>\n<p><span id=\"s2_4\">My black tabi, are that accessory that closes my looks to perfection! You know that something that makes you say, here we are! Here, they are to me!<\/span><\/p>\n<p><strong><span id=\"s2_5\">You work for <a href=\"https:\/\/www.instagram.com\/studiolattepiu\/\" target=\"_blank\" rel=\"noopener\">Studio Latte Pi\u00f9<\/a>, would you like to explain what it is and what you do?<\/span><\/strong><\/p>\n<p><span id=\"s2_6\">Studio Latte plus is a team of young creatives, designers and free thinkers! A communication agency focused on the study of the corporate identity of the brands. I work, together with the team, in the artistic direction of photo shoots and mainly social networks. I study together with the client the best image that represents them and the digital strategies to make them emerge.<\/span><\/p>\n<p><strong><span id=\"s2_7\">What is the most important thing in your job as creative director?<\/span><\/strong><\/p>\n<p><span id=\"s2_8\">The decisive thing is to be able to create an image tailored to the brands, declining my aesthetics to the canons of the customer, its target and the market.<\/span><\/p>\n<p><strong><span id=\"s2_1\">Which are the high fashion brands that inspire you and which is closer to your style?<\/span><\/strong><\/p>\n<p><span id=\"s2_2\">Maison Margiela, Dries van Noten, Comme Des Garcons, Jil Sander have always had a great influence on me, they inspired me for having done their work independently.<\/span> <span id=\"s2_3\">The brands to which I feel closest not only for their style but for the work on their image are: Lemaire, Acne Studios, Loewe, Marine Serre, Paloma Wool, Cecilie Bahnsen, Kwaidan Editions, Priscavera.<\/span> <span id=\"s2_4\">I like to see how young brands take really interesting creative paths.<\/span><\/p>\n<p><strong><span id=\"s2_5\">Open Wardrobe: a women\u2019s project of which you are co-founder.<\/span> <span id=\"s2_6\">How did this idea come about?<\/span><\/strong><\/p>\n<p><span id=\"s2_7\">Open Wardrobe was born from the need to create, more than an event, an experience that can enclose our passions and those of many other women, one above all that of fashion.<\/span> <span id=\"s2_8\">We have joined stylists, designers, stylists, photographers, artists who together with us have exhibited their wardrobe creating a vintage market with really sought-after pieces!<\/span><\/p>\n<p><strong><span id=\"s2_9\">How important is your team?<\/span> <span id=\"s2_10\">What are the projects you are most proud of?<\/span><\/strong><\/p>\n<p><span id=\"s2_11\">Our friendship is the soul of <a href=\"https:\/\/www.instagram.com\/ow_openwardrobe\/\" target=\"_blank\" rel=\"noopener\">Open Wardrobe<\/a>.\u00a0<\/span><span id=\"s2_12\">Gloria, Bianca, Silvia and Eleonora brought their passion, their work and their creativity into this common project.<\/span> <span id=\"s2_13\">Our work starts from the research, from the location to the exhibitor to the special guests.<\/span> <span id=\"s2_14\">Each event is unique, difficult to choose&#8230; Maybe the events we are most fond of are the events that have always accompanied us, the Ow at the summer cinema during the screenings of the film under the stars, and the Christmas editions in the clubs of the heart of Modena, are really magical atmospheres.<\/span><\/p>\n<p><strong><span id=\"s2_15\">This has been a difficult year, how things have changed and what are your plans for the future of Open Wardrobe?<\/span><\/strong><\/p>\n<p><span id=\"s2_16\">This year leaves us with the awareness that Ow is not just a market, but a common experience, made of meetings and emotions.<\/span> <span id=\"s2_17\">We asked ourselves how to evolve in the face of all this and the only certainty was to want to keep this experience 100%. We are working on new projects that will bring Open Wardrobe into an increasingly concrete dimension.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-100625 size-full\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/unnamed1.jpg\" alt=\"\" width=\"2498\" height=\"3278\" data-id=\"100625\" \/><\/p>\n<p><strong><span id=\"s2_18\">One last question before saying goodbye: if I could give advice to all the girls&#8230; what are the three essential garments or accessories in 2021?<\/span><\/strong><\/p>\n<p><span id=\"s2_19\">A piece from the first Prada collection designed by Miuccia Prada in collaboration with Raf Simons, bralette and something pink!<\/span><\/p>\n<p>____________________<\/p>\n<p>If you liked this article give a look also at our interview with <a href=\"https:\/\/www.waitfashion.com\/creative-chats-con-licia-florio\/\" target=\"_blank\" rel=\"noopener\">Licia Florio.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we had the pleasure of having a stimulating chat with a fashion promise in Italy: Cristiana Marchi. She is many things, a creative director, the co-founder of a women\u2019s project called &#8220;Open Wardrobe&#8221; and a fashion influencer with a [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69417,8,9,69448,12,69453],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/132550"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=132550"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/132550\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=132550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=132550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=132550"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=132550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}