{"id":132412,"date":"2021-01-16T16:15:38","date_gmt":"2021-01-16T14:15:38","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=132412"},"modified":"2021-01-16T16:15:38","modified_gmt":"2021-01-16T14:15:38","slug":"interview-with-elif-aybars-upcycling-at-the-center-of-the-creative-process-of-her-brand-e-l-i-f","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/interview-with-elif-aybars-upcycling-at-the-center-of-the-creative-process-of-her-brand-e-l-i-f\/","title":{"rendered":"Interview with Elif Aybars: upcycling at the center of the creative process of her brand e l \/ i f."},"content":{"rendered":"

e l \/ i f . : brand that creates outfits in limited series, unique and made on the basis of clothes destined to be discarded.<\/h2>\n

Upcycling and transformation are the staples of e l \/ i f.<\/strong> . At a time when eco-sustainability<\/strong> and circular fashion<\/strong> are increasingly hot topics, we have chosen to deepen our knowledge of this brand whose designer, extremely attentive to the impact that fashion has on our planet, tells us how it was born her brand that in a very short time was chosen by international artists such as Patricia Manfield<\/a>, Madison Beer<\/a> and Yseult<\/a>.<\/p>\n

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Would you like to tell us a little bit about your background?<\/b><\/span><\/p>\n

I started to be interested in the creation of clothes when I was very young, watching my mother sew, to do embroidery… Manual know-how and creation then took an ever-increasing place in my heart<\/em> throughout my adolescence. From middle-school my dream was written in my head<\/strong>, but I was aware of all the obstacles I had to overcome (especially financial).<\/span><\/p>\n

After graduating from high school, my goal was to attend a major fashion school, so I accumulated odd jobs to be able to save the amount requested.<\/span><\/p>\n

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After registering and obtaining a scholarship from the Carla-Bruni-Sarkozy Foundation<\/strong>, I was able to study and obtain my diploma in Fashion Design<\/strong> at the Chardon Savard school in Paris. Subsequently, I had the chance to do my end-of-study internship in one of Chanel<\/a>‘s craft houses. I stayed there for two years doing missions for them.<\/span><\/p>\n

Then for reasons of heart I decided to return home to the south of France. In this period of my life I have started to tidy up all my things. In doing this, I wondered about the fashion consumption model<\/strong> and the impact it has on the planet<\/strong>.<\/p>\n

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By tidying up I found some pieces that inspired me and I decided to transform<\/strong> them. After doing that, I posted my creations on Instagram with the intent of encouraging people to recycle<\/strong> their clothes according to their tastes<\/strong> and identity<\/strong>, freeing themselves a little from fast fashion.<\/p>\n

As soon as I published my first creation made with recycled tights<\/strong>, requests from the stylists and a series of collaborations followed. From there, my brand e l \/ i f\u00a0 .<\/strong> was born. I was simply to inspire, not to sell. So the creation inspired my brand<\/em> and not the other way around.<\/p>\n

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What is your vision regarding cyclical fashion?<\/b><\/p>\n

The economic model of fast fashion has been encouraging us for years to follow the unbridled cycle of fashion<\/strong>. We abandon what we may have loved a week ago.<\/em> In my opinion any collection that is created today is connected to an era like the 20s, 70s, 80s …. Many of the new trends brought to us by the fast fashion industry can be found in the shops or platforms of the used.<\/p>\n

Researching<\/strong> takes a little longer, but in the end we give a second life<\/strong> to a forgotten garment.<\/p>\n

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Adhering to a fashion that responds to very short cycles<\/strong> in a spirit of mass consumption depletes the natural resources<\/strong> of our planet and is more beneficial to an economic model than to a creative one.<\/p>\n

We are now aware of the water, agricultural and social problems caused by the textile industry (the second most polluting industry after oil). Despite this strong idea, however, I don’t want people to forget that clothes and fashion are an important part of our identity and our culture.<\/em><\/p>\n

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Aware of these two ideas, I want to act, using my small means, to send a message that invites us to respect our planet a little more by reconciling a universe that I adore that is fashion.<\/p>\n

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What I offer with my brand e l \/ i f .<\/strong>\u00a0are limited series creations, unique and made on the basis of forgotten clothes or destined to be discarded.<\/em> So I take this idea of \u200b\u200bfashion cyclicality by selecting clothes from another period, but going beyond the design of that period by making a transformation that shows the garment in a different light. The before and after become very important.<\/strong><\/p>\n

On the label of the garment we suggest to the person who owns this unique piece<\/strong>, if she\/he no longer wants this piece, not to throw it away but to resell it<\/strong>, to give it away<\/strong>, or better still to transform<\/strong> it to her\/his taste by creating a new one. This, in my opinion, helps to attribute more love to our clothes<\/em>, which are not mere objects.<\/p>\n

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What are your main sources of inspiration?<\/b><\/span><\/p>\n

My mood-board consists of everything that surrounds me in my life, such as design<\/strong>, architecture<\/strong>, different textures<\/strong>, 90s<\/strong>, minimalism<\/strong> … My Franco-Turkish culture is also an inexhaustible source of inspiration for myself. I am fascinated by the body<\/strong>, by the skin<\/strong>, I love the play of transparencies<\/strong>, reveal without revealing.<\/p>\n