{"id":132386,"date":"2021-01-13T15:06:41","date_gmt":"2021-01-13T13:06:41","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=132386"},"modified":"2021-01-13T15:06:41","modified_gmt":"2021-01-13T13:06:41","slug":"icons-is-coming-the-book-that-reveals-the-creative-process-behind-nike-and-off-whites-the-ten-collection","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/icons-is-coming-the-book-that-reveals-the-creative-process-behind-nike-and-off-whites-the-ten-collection\/","title":{"rendered":"&#8220;ICONS&#8221; is coming, the book that reveals the creative process behind Nike and Off-White&#8217;s &#8220;The Ten&#8221; collection"},"content":{"rendered":"<h2>\u201cICONS\u201d is the name of the paper volume that documents the creative process behind the collaboration between <a href=\"https:\/\/www.waitfashion.com\/en\/tag\/nike-x-off-white\" target=\"_blank\" rel=\"noopener\">Nike and Off-White<\/a>.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98592 aligncenter\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/waitfashion-nike-virgil-abloh-icons.jpg\" alt=\"\" width=\"1280\" height=\"700\" data-id=\"98592\" \/><\/p>\n<p><a href=\"https:\/\/www.waitfashion.com\/en\/tag\/virgil-abloh\" target=\"_blank\" rel=\"noopener\"><strong>Virgil Abloh<\/strong><\/a> aims to make the <em>behind the scenes<\/em> of fashion increasingly <strong>transparent<\/strong> and <strong>accessible<\/strong>, as we had seen with the creation of the dedicated instagram profile <a href=\"https:\/\/www.waitfashion.com\/en\/virgil-abloh-shows-us-the-behind-the-scenes-of-off-white-with-the-new-instagram-profile-off__white__seasons\/\" target=\"_blank\" rel=\"noopener\"><strong>@off__white__seasons<\/strong><\/a>.<\/p>\n<p><span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"1\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"2\">Now, the designer wants to immerse us in the artistic spirit behind his creations with the publication of a<strong> book <\/strong>in collaboration with <a href=\"https:\/\/www.waitfashion.com\/en\/tag\/nike\" target=\"_blank\" rel=\"noopener\"><strong>Nike<\/strong><\/a>, entirely dedicated to the explanation of the creative processes underlying the \u201c<strong>The Ten<\/strong>\u201d line, one of the most influential sneakers collection of recent years.<\/span><\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CJ64sKGJ1XV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CJ64sKGJ1XV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Un post condiviso da @virgilabloh<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The book is called<strong> &#8220;ICONS&#8221;<\/strong> and celebrates one of the greatest collaborations, that between <strong>Nike<\/strong> and<strong> Off-White<\/strong>, explaining in detail how some of the iconic sneakers have been reinvented, including the <a href=\"https:\/\/www.waitfashion.com\/en\/tag\/air-jordan-1\" target=\"_blank\" rel=\"noopener\"><strong>Air Jordan 1<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.waitfashion.com\/en\/tag\/air-force-1\" target=\"_blank\" rel=\"noopener\"><strong>Air Force 1<\/strong><\/a>\u00a0and the\u00a0<a href=\"https:\/\/www.waitfashion.com\/en\/tag\/air-max-90\" target=\"_blank\" rel=\"noopener\"><strong>Air Max 90<\/strong><\/a><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"1\">. Inside, the conversations and messages exchanged between <strong>Virgil Abloh<\/strong> and the <strong>Nike<\/strong> designers will also be published, as well as an<strong> unpublished photographic archive<\/strong> depicting the sneakers during the production process.<\/span><\/p>\n<blockquote><p>This book is a catalog of images that cannot be found on the internet. <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"1\">The beauty of books is just that.<\/span><\/p><\/blockquote>\n<style type=\"text\/css\">\r\n\t#foogallery-gallery-98593 .fg-image {\r\n        width: 640px;\r\n    }\r\n<\/style>\r\n\t\t\t\t<div class=\"foogallery foogallery-container foogallery-image-viewer foogallery-link-image foogallery-lightbox-foobox fg-center fg-image-viewer fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom fg-ready\" id=\"foogallery-gallery-98593\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true,&quot;template&quot;:{&quot;loop&quot;:true}}\" >\r\n\t<div class=\"fiv-inner\">\r\n\t\t<div class=\"fiv-inner-container\">\r\n\t\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/5-2l7qu5p4nu7p6guewjvqme.jpg\" data-attachment-id=\"186721\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2021\/01\/5-2l7qu5p4nu7p6guewjvqme\/4042417570.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/ICON-Nike-Virgil-Abloh.jpg\" data-attachment-id=\"186719\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2021\/01\/ICON-Nike-Virgil-Abloh\/1386990861.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/5-cgfezgd8xdfyz73dbuadr.jpg\" data-attachment-id=\"186720\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2021\/01\/5-cgfezgd8xdfyz73dbuadr\/1635037915.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/nike-virgil-abloh-icons-book.jpg\" data-attachment-id=\"186718\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2021\/01\/nike-virgil-abloh-icons-book\/5533069.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/7-hp2hi3vnq4kojbsd6x5zlo.jpg\" data-attachment-id=\"186722\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2021\/01\/7-hp2hi3vnq4kojbsd6x5zlo\/1696920435.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2021\/01\/7-izjigw47yga0at0310voc85.jpg\" data-attachment-id=\"186723\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2021\/01\/7-izjigw47yga0at0310voc85\/1728462110.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div>\t\t<\/div>\r\n\t\t<div class=\"fiv-ctrls\">\r\n\t\t\t<div class=\"fiv-prev\"><span>Prev<\/span><\/div>\r\n\t\t\t<label class=\"fiv-count\"><span class=\"fiv-count-current\">1<\/span>of<span class=\"fiv-count-total\">6<\/span><\/label>\r\n\t\t\t<div class=\"fiv-next\"><span>Next<\/span><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\n<p><strong>&#8220;ICONS&#8221;<\/strong> will be released on<strong> January 22nd<\/strong>\u00a0on<strong> SNKRS<\/strong> in North America and globally through <a href=\"https:\/\/www.off---white.com\/en-it\/\" target=\"_blank\" rel=\"noopener\"><strong>Off-White<\/strong><\/a> and <a href=\"https:\/\/canary---yellow.com\" target=\"_blank\" rel=\"noopener\"><strong>Canary Yellow<\/strong><\/a> sites, while a larger release will follow on <strong>February 5th<\/strong> on the <a href=\"https:\/\/www.taschen.com\/?gclid=Cj0KCQiArvX_BRCyARIsAKsnTxOQh0rLe5hyM8241z8FkbdHKnL_yFOiB-Vuf5lHdXWmQPoTXMD2l7MaAhXbEALw_wcB\" target=\"_blank\" rel=\"noopener\"><strong>Taschen<\/strong><\/a> site.<span class=\"JLqJ4b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"1\"> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"2\">The sale price is not yet known, but to find out more you can follow the official presentation live on the <strong><a href=\"https:\/\/www.nike.com\/it\/launch?CP=EUNS_AFF_AWIN_IT_499837_Outpump_277394&amp;utm_source=Outpump&amp;utm_medium=affiliate&amp;utm_campaign=499837&amp;utm_content=277394&amp;awc=16337_1610459542_77ec96be260dcfb273c07055bcb0367a\" target=\"_blank\" rel=\"noopener\">SNRKS app<\/a><\/strong> on <strong>January 15th<\/strong>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cICONS\u201d is the name of the paper volume that documents the creative process behind the collaboration between Nike and Off-White. Virgil Abloh aims to make the behind the scenes of fashion increasingly transparent and accessible, as we had seen with [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69417,8,69445,69491,705,9,69448,69433,15],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/132386"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=132386"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/132386\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=132386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=132386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=132386"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=132386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}