{"id":132226,"date":"2020-12-18T13:51:24","date_gmt":"2020-12-18T11:51:24","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=132226"},"modified":"2020-12-18T13:51:24","modified_gmt":"2020-12-18T11:51:24","slug":"uncorporate-uniforms-slam-jams-first-clothing-line-is-inspired-by-the-concept-of-uniform","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/uncorporate-uniforms-slam-jams-first-clothing-line-is-inspired-by-the-concept-of-uniform\/","title":{"rendered":"(Un)corporate Uniforms: Slam Jam’s first clothing line is inspired by the concept of uniform"},"content":{"rendered":"

After over thirty years of presence in global sales and distribution, Luca Benini<\/a>, founder of Slam Jam, is ready to announce his next project.<\/h2>\n

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It was 1989<\/strong> when, thanks to Slam Jam<\/strong><\/a>, the classic definition of retail<\/strong> was overcome and what has now become a global reality<\/strong>, as well as an institution<\/strong> that allows the meeting between culture and fashion<\/strong>, was founded. During its history, Slam Jam<\/strong> has made numerous collaborations<\/strong> as a store, but now, thirty years after its foundation, the time has finally come to launch his brand: (Un)corporate Uniforms<\/strong><\/a>.<\/span><\/p>\n

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Made with the help of the Paris creative agency Ill-Studio<\/strong><\/a>, (Un)corporate Uniforms<\/strong> explores all the facets of the uniform<\/strong>, a concept of fundamental importance in clothing, but also in all the subcultures that lead people to an ideal <\/strong>common<\/strong>. As a logo, an upside-down capital A<\/strong> was chosen inscribed in a broken circle<\/strong> which, translated from the mathematical language means “for everyone<\/strong>“, thus symbolizing the unity of a group<\/strong> beyond its differences. The first collection of (Un)corporate Uniforms<\/strong> will consist of three items of clothing<\/strong>, strictly unisex<\/strong>, which include an anorak<\/strong>, an overshirt<\/strong> and a pair of trousers<\/strong>.<\/span><\/span><\/p>\n