{"id":132127,"date":"2020-12-03T18:25:32","date_gmt":"2020-12-03T16:25:32","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=132127"},"modified":"2020-12-03T18:25:32","modified_gmt":"2020-12-03T16:25:32","slug":"we-tell-you-why-the-new-helmut-lang-x-saintwoods-capsule-has-really-left-the-mark","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/we-tell-you-why-the-new-helmut-lang-x-saintwoods-capsule-has-really-left-the-mark\/","title":{"rendered":"We tell you why the new Helmut Lang x Saintwoods capsule has really left the mark"},"content":{"rendered":"

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The collection<\/strong>, available from midnight, is called “See You Soon”<\/strong> and seems to express the melancholy of these empty, almost monotonous weeks for many spent between their home and office dreaming in the meantime all those outdoor days… that we miss them awfully.<\/span><\/h3>\n

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Helmut Lang<\/strong>, one of the most influential brand on the international fashion scene, has collaborated with the Canadian streetwear brand Saintwoods<\/a> <\/strong>and what we noticed from the first glance… is that they have a lot in common with each other: they both follow naturally the philosophy of “effortless elegance<\/strong>“. <\/span><\/p>\n

“See You Soon”<\/strong> is the capsule created during the lockdown and was unveiled a few hours ago, through an adv campaign<\/strong> by David Brandon Geeting<\/strong>, as the new Resort Collection 2020. <\/strong><\/span><\/p>\n

The lookbook<\/strong> instinctively connects us to the 90s,<\/strong> through an environment immersed in essential office furniture and minimal mixed items, which remind us <\/span>that the first rule<\/strong> of fashion is that there are no rules<\/strong>. No dress is built with a a label that tells us how to wear it. Whereby… let us be inspired by Helmut Lang with the contemporary touch of Saintwoods, once again, that if we want to wear a refined shirt with comfortable sweatpants, we can do it.<\/span><\/p>\n