{"id":131819,"date":"2020-10-20T09:59:38","date_gmt":"2020-10-20T07:59:38","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=131819"},"modified":"2024-02-23T10:17:39","modified_gmt":"2024-02-23T08:17:39","slug":"interview-with-stefano-ottone-and-alessandro-forte-the-founders-of-the-glassing-eyewear-brand","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/interview-with-stefano-ottone-and-alessandro-forte-the-founders-of-the-glassing-eyewear-brand\/","title":{"rendered":"Interview with Stefano Ottone and Alessandro Forte: the founders of the GLASSING eyewear brand"},"content":{"rendered":"<p>Born in the summer of <strong>2008<\/strong> in <strong>Ibiza<\/strong> by <strong>Alessandro Forte<\/strong> and <strong>Stefano Ottone<\/strong>, <strong>GLASSING<\/strong> is a constantly growing <strong>Made in Italy<\/strong> eyewear brand.<\/p>\n<p>Inspired by the beauty and creativity of the island, the first models created by the founders were snapped up to the point of bringing forward a real brand that is now sold in over 1500 stores around the world including <strong>La Rinascente in Milan<\/strong>, <strong>the Galleries Lafayette in Beijing<\/strong> and <strong>City Walk in Dubai<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-90705\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-1.jpg\" alt=\"\" width=\"2284\" height=\"1264\" data-id=\"90705\" \/><\/p>\n<p>We had the opportunity to have a chat with <strong>Stefano Ottone<\/strong>, <strong>co-founder of the brand<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;Hi Stefano, thanks for accepting our invitation. Would you like to briefly introduce yourself and your brand? How did you meet? Did you already work together before GLASSING?&#8221;<\/strong><\/p>\n<p><em>&#8220;Alessandro and I have been friends since before founding Glassing, we have the same passions in common, after our first seasons in Ibiza we decided to open our first shop in one of the most characteristic streets of the port, we sold vintage glasses and the first GLASSING model. called Ibiza 08, an Aviator shape in fluo colors, sold through vending machines (our utility patent). Then the adventure continued in Italy and now we are what we are a consolidated brand with more than 10 years of activity. &#8220;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;What are the distinctive elements of your product?&#8221;<\/strong><\/p>\n<p><em>&#8220;Research on modeling and color trends, always constantly updated, the dynamic brand but with a very specific identity.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90781 aligncenter\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-13.png\" alt=\"\" width=\"544\" height=\"664\" data-id=\"90781\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;How would you define your style and who are the icons that inspire you?&#8221;<\/strong><\/p>\n<p><em>&#8220;The inspiration is 360 degrees from the world of architecture to that of art. Our style can be defined as URBAN.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;What is the GLASSING model that cannot be missing in the wardrobe?&#8221;<\/strong><\/p>\n<p><em>&#8220;Absolutely our iconic model, our and only asymmetrical GP1 total black goggle often worn by Rihanna.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90784 aligncenter\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-10.png\" alt=\"\" width=\"544\" height=\"638\" data-id=\"90784\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;What have been the most satisfying moments of your career?&#8221;<\/strong><\/p>\n<p><em>&#8220;The opening of our first store in Dubai.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;How do you approach influencers? Do you often work with them?&#8221;<\/strong><\/p>\n<p><em>&#8220;Thanks to the locations of our flag ship stores we have many influencer and VIP clients and they love the Glassing brand.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90782 aligncenter\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-12.png\" alt=\"\" width=\"526\" height=\"622\" data-id=\"90782\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;Have you ever thought about collaborating with other brands?&#8221;<\/strong><\/p>\n<p><em>&#8220;Co-branding is planned for 2121, we are already working on it.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;Where are you based?&#8221;<\/strong><\/p>\n<p><em>&#8220;In an old nightclub, used as a warehouse and office, a very stimulating location.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90783 aligncenter\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-11.png\" alt=\"\" width=\"544\" height=\"668\" data-id=\"90783\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;What are your future projects?&#8221;<\/strong><\/p>\n<p><em>&#8220;Confirm us collection after collection.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8220;What would you recommend to young entrepreneurs in the fashion world?&#8221;<\/strong><\/p>\n<p><em>&#8220;To believe in what you do, even sometimes making mistakes, but the road is long and you must always have creative stimuli to go forward, also learning to say no.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The<strong> GLASSING<\/strong> product stands out for its creativity, avant-garde and very high quality.<\/p>\n<p>The average price of the glasses is <strong>\u20ac250<\/strong>.<\/p>\n<p>Take a look at some of our favorite models available on the <strong><a href=\"https:\/\/glassing.it\/it\/\">brand&#8217;s official website<\/a><\/strong>!<\/p>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\">\r\n\t#foogallery-gallery-90711 .fg-image {\r\n        width: 640px;\r\n    }\r\n<\/style>\r\n\t\t\t\t<div class=\"foogallery foogallery-container foogallery-image-viewer foogallery-link-image foogallery-lightbox-foobox fg-center fg-image-viewer fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom fg-ready\" id=\"foogallery-gallery-90711\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true,&quot;template&quot;:{&quot;loop&quot;:true}}\" >\r\n\t<div class=\"fiv-inner\">\r\n\t\t<div class=\"fiv-inner-container\">\r\n\t\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-8.jpg\" data-attachment-id=\"183242\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/10\/WaitFashion-Glassing-8\/382531993.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-7.jpg\" data-attachment-id=\"183243\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" 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data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/10\/WaitFashion-Glassing-6\/2594377210.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-5.jpg\" data-attachment-id=\"183247\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/10\/WaitFashion-Glassing-5\/3177139042.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-4.jpg\" data-attachment-id=\"183249\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/10\/WaitFashion-Glassing-4\/2572124447.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-3.jpg\" data-attachment-id=\"183251\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/10\/WaitFashion-Glassing-3\/3587402227.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-2.jpg\" data-attachment-id=\"183254\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/10\/WaitFashion-Glassing-2\/703581767.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/10\/WaitFashion-Glassing-1-1.jpg\" data-attachment-id=\"183256\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/10\/WaitFashion-Glassing-1-1\/1524756753.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div>\t\t<\/div>\r\n\t\t<div class=\"fiv-ctrls\">\r\n\t\t\t<div class=\"fiv-prev\"><span>Prev<\/span><\/div>\r\n\t\t\t<label class=\"fiv-count\"><span class=\"fiv-count-current\">1<\/span>of<span class=\"fiv-count-total\">8<\/span><\/label>\r\n\t\t\t<div class=\"fiv-next\"><span>Next<\/span><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Check out <strong><a href=\"https:\/\/www.waitfashion.com\/en\/ita-clothsurgeon-crea-un-giacca-con-uno-zaino-prada-degli-anni-90\/\">the jacket created by Clothsurgeon with a Prada backpack from the 90s!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Born in the summer of 2008 in Ibiza by Alessandro Forte and Stefano Ottone, GLASSING is a constantly growing Made in Italy eyewear brand. Inspired by the beauty and creativity of the island, the first models created by the founders [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":183232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69413,3,69417,8,9,69448,69452,11,906,69426],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131819"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=131819"}],"version-history":[{"count":1,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131819\/revisions"}],"predecessor-version":[{"id":204282,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131819\/revisions\/204282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/183232"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=131819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=131819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=131819"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=131819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}