{"id":131705,"date":"2020-09-29T14:48:54","date_gmt":"2020-09-29T12:48:54","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=131705"},"modified":"2024-02-23T10:19:19","modified_gmt":"2024-02-23T08:19:19","slug":"aname-the-jewel-with-your-name","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/aname-the-jewel-with-your-name\/","title":{"rendered":"ANAME: the jewel with your name"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-89438\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-09-28-alle-16.01.08.png\" alt=\"\" width=\"1168\" height=\"1012\" data-id=\"89438\" \/><\/p>\n<p>Faces disappear<\/p>\n<p>Hands communicate<\/p>\n<p>Writing messages to the universe<\/p>\n<p>Shooting the unknown.<\/p>\n<p>The power of these words is to build an ever-changing imaginary in the mind of those who read them. And this power is also possessed by the <strong>jewelry<\/strong> brand <a href=\"https:\/\/anameofficial.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ANAME<\/strong><\/a>. ANAME is a made in Italy brand that contains in its materials and shapes everything we are experiencing today.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-89445\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-09-28-alle-16.10.14.png\" alt=\"\" width=\"1040\" height=\"946\" data-id=\"89445\" \/><\/p>\n<p class=\"p3\">We live the speed and <strong>uncertainty<\/strong> of an increasingly fluid world that we can never grasp. From today, however, all those <strong>digital trends<\/strong> that now affect every aspect of our life will take shape on our hands. How? Thanks to the rings of <a href=\"https:\/\/www.instagram.com\/anameofficial\/\" target=\"_blank\" rel=\"noopener\"><strong>ANAME<\/strong><\/a>. A unisex accessories brand that caters to everyone born from the passion of <strong>Lucia Ferraro<\/strong>, her sister <strong>Chiara<\/strong> and the designer <strong>Alberta Vita<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-89440\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-09-28-alle-16.07.34.png\" alt=\"\" width=\"1082\" height=\"1090\" data-id=\"89440\" \/><\/p>\n<p><strong>Fluid, dynamic and always different<\/strong> are the jewels of an <strong>avant-garde<\/strong> and contemporary brand. The always different suggestions and stimuli are the soul of a brand that manages to translate into its forms the fresh, young and a little<strong> disillusioned attitude<\/strong> that all young people are experiencing in this era without too many certainties.<\/p>\n<p>The close bond between the founders of the brand triggers an incessant exchange of suggestions, influences and ideas that pervade and give life to all <strong>ANAME creations<\/strong>. The brand was born with a collection of <strong>alphabet-themed<\/strong> rings, very personal and fully <strong>customizable<\/strong>, and the entire project starts from there.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-89441\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-09-28-alle-16.07.23.png\" alt=\"\" width=\"860\" height=\"1014\" data-id=\"89441\" \/><\/p>\n<p class=\"p3\">The name of the jewelry brand in fact comes from the concept of the <strong>alphabet<\/strong>. Each letter of the alphabet is potentially also the initial of a person&#8217;s name. <strong>ANAME<\/strong> is therefore A name. The name of all those people who choose to wear a brand that speaks about them, their attitudes and their <strong>differences<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-89442\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-09-28-alle-16.07.10.png\" alt=\"\" width=\"1090\" height=\"1034\" data-id=\"89442\" \/><\/p>\n<p>Aname&#8217;s design therefore wants to convey a universal message that is not afraid to strike and or leave a mark.<\/p>\n<blockquote><p>\u201cOur goal is to create content that can make people think, but above all smile, take self-irony. We like to follow the creative and personal development of those who wear our jewels, observing how they use them to create their own communication &#8220;.<\/p><\/blockquote>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-woVzYomaV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B-woVzYomaV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Can\u2019t wait to see people be the best of themselves, free to walk around in open places. Till then, we will support, protect and send love your way from above. #resist \u2764\ufe0f #stayathome Thanks so much to @thedholes for this incredible video.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/anameofficial\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> Handmade In Italy &#8211; NYC<\/a> (@anameofficial) in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-04-09T12:19:06+00:00\">9 Apr 2020 alle ore 5:19 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The inspiration for <strong>ANAME<\/strong> can be a <strong>dream<\/strong>, a <strong>vision<\/strong> or even everyday life. The manifesto of the brand&#8217;s latest campaign finds the right words to describe the jewel with a name, <strong>your name<\/strong>:<\/p>\n<p>\u201cEnclosed in corners surrounded by walls.<br \/>\nSeparated from the contact of body and mind, excluded from affection, we cling to virtual communication.<br \/>\nA truth is revealed: reality was only our personal escape, projection of our unconscious universe.<br \/>\nWe recognize each other &#8230; indeed we know each other!<br \/>\nand virtual representation becomes a creative tool of conscious expression.<br \/>\nAnd we finally become who we are.<br \/>\nThe perception of reality<br \/>\nThat freezes us in the sunlight<br \/>\nReflecting our dreams<br \/>\nOn the highest waves of the sea.<br \/>\nFaces disappear<br \/>\nHands communicate<br \/>\nWriting messages to the universe<br \/>\nShooting the unknown. &#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faces disappear Hands communicate Writing messages to the universe Shooting the unknown. The power of these words is to build an ever-changing imaginary in the mind of those who read them. And this power is also possessed by the jewelry [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":182503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69417,8,69448,9,69426,906],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131705"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=131705"}],"version-history":[{"count":1,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131705\/revisions"}],"predecessor-version":[{"id":204330,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131705\/revisions\/204330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/182503"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=131705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=131705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=131705"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=131705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}