{"id":131643,"date":"2020-09-14T10:39:03","date_gmt":"2020-09-14T08:39:03","guid":{"rendered":"https:\/\/www.waitfashion.com\/?p=131643"},"modified":"2024-02-23T10:20:25","modified_gmt":"2024-02-23T08:20:25","slug":"tiktok-launches-its-fashion-month","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/tiktok-launches-its-fashion-month\/","title":{"rendered":"TikTok launches its Fashion Month"},"content":{"rendered":"

TikTok<\/a> officially establishes its link with fashion, kicking off a real Fashion Month.<\/h2>\n

\"\"<\/p>\n

On the occasion of the Fashion Week 2020<\/strong>, many brands had to strive to show their collections, evaluating every possible way<\/strong> to present their products.
\nAnd in a time when being connected<\/strong> with your customers is essential, there is no better platform than TikTok<\/strong><\/a> to present new creations; the social video sharing<\/strong> increasingly popular among young people, in fact, had already been used by brands such as Gucci<\/strong><\/a> to share their advertising campaigns.
\nThis is how CeCe Vu<\/strong><\/a>, TikTok<\/strong>‘s Fashion Content Partnerships Lead, announced the #TikTokFashionMonth<\/strong>:<\/p>\n

\u201cWe\u2019ve seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine. With the launch of our TikTok Fashion Month, this is just another way to leverage the platform\u2019s authentic and community-driven approach to showcase their art, creativity and personalities in a unique and truly TikTok way.\u201d<\/p><\/blockquote>\n

\"\"<\/p>\n

The event, which will last throughout the month of September<\/strong> until 8 October<\/strong>, will accompany the calendar of Fashion Weeks in New York<\/strong><\/a>, London<\/strong><\/a>, Milan<\/strong><\/a> and Paris<\/strong><\/a>.<\/p>\n

During this period, the TikTok<\/strong> community will be able to watch live streams<\/strong> of some of the fashion shows<\/strong> of the most famous brands, including Louis Vuitton<\/strong><\/a>, Saint Laurent<\/strong><\/a>, Celine<\/strong><\/a> and JW Anderson<\/strong><\/a>.
\nThe initiative will end with an event<\/strong> presented by singer Nick Tangorra<\/strong><\/a>: a fashion show<\/strong> designed exclusively for the platform, in which influencers<\/strong> and content creators<\/strong> will wear Puma<\/strong><\/a> and Alice + Olivia<\/strong><\/a> <\/strong>products. Furthermore, capsule collections<\/strong> will be made available exclusively through the app<\/strong>.<\/p>\n

We just have to wait for the first fashion shows<\/strong> and keep an eye on all the most interesting looks for next season!<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok officially establishes its link with fashion, kicking off a real Fashion Month. On the occasion of the Fashion Week 2020, many brands had to strive to show their collections, evaluating every possible way to present their products. And in a […]<\/p>\n","protected":false},"author":56,"featured_media":182255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69448,9,3485,69425],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131643"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=131643"}],"version-history":[{"count":1,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131643\/revisions"}],"predecessor-version":[{"id":204360,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131643\/revisions\/204360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/182255"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=131643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=131643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=131643"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=131643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}