{"id":131471,"date":"2020-07-14T11:09:56","date_gmt":"2020-07-14T09:09:56","guid":{"rendered":"https:\/\/www.waitfashion.com\/loewes-sensational-show-in-a-box-for-mens-ss-2021\/"},"modified":"2020-07-14T11:09:56","modified_gmt":"2020-07-14T09:09:56","slug":"loewes-sensational-show-in-a-box-for-mens-ss-2021","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/loewes-sensational-show-in-a-box-for-mens-ss-2021\/","title":{"rendered":"Loewe\u2019s sensational “Show in a box” for Men\u2019s SS 2021"},"content":{"rendered":"

\"\"<\/h2>\n

 <\/p>\n

The “Show in a box” by\u00a0Loewe<\/a> for the Men’s SS 2021 really thinks “out of the box”.<\/h2>\n

Yesterday we witnessed an amazing event, because you know… in the fashion world we never cease to amaze!<\/p>\n

The digital\u00a0fashion week<\/strong><\/a> are proving to be a source of innovation and a whole series of engaging initiatives, although the shows are all, or almost, virtual and no longer physical.<\/p>\n

Loewe<\/strong> has created a real digital campaign to promote the show<\/strong> that featured the garments of his latest collection Spring Summer Man<\/strong>.<\/span><\/p>\n

The name of the campaign is “Show in box<\/strong>“: creative director Jonathan Anderson<\/strong> delivered, before the show, a series of files in a cardboard box to publishers and Vips to set the agenda.<\/span><\/p>\n

In this video the creative director explains better the concept behind the idea of “Show in a Box”:<\/span><\/strong><\/p>\n

 <\/p>\n