{"id":131357,"date":"2020-06-30T12:55:07","date_gmt":"2020-06-30T10:55:07","guid":{"rendered":"https:\/\/www.waitfashion.com\/augmented-reality-gucci-tests-on-snapchat-while-jd-teams-up-with-sony\/"},"modified":"2020-06-30T12:55:07","modified_gmt":"2020-06-30T10:55:07","slug":"augmented-reality-gucci-tests-on-snapchat-while-jd-teams-up-with-sony","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/augmented-reality-gucci-tests-on-snapchat-while-jd-teams-up-with-sony\/","title":{"rendered":"Augmented Reality: Gucci tests on Snapchat while JD teams up with Sony"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-84032 size-full\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/06\/128x7-20.png\" alt=\"\" width=\"1280\" height=\"700\" data-id=\"84032\" \/><\/p>\n<h2>The Chinese e-commerce\u00a0<a href=\"\/\/global.jd.com\" target=\"_blank\" rel=\"noopener\">JD.com<\/a> with Sony and the American Snapchat are working on some projects of &#8220;Augmented Reality&#8221;!<\/h2>\n<p><span id=\"s2_1\">The <strong>AR<\/strong> is a technology that allows us to potentially do anything, even try clothes online without moving from the sofa home.<\/span><\/p>\n<p><span id=\"s2_2\">For this reason, many brands that have found themselves having to face a period like that of <strong>COVID19<\/strong>, have started to design ad hoc solutions for their consumers.<\/span><\/p>\n<p><span id=\"s2_3\">Chinese <strong>e-commerce giant JD<\/strong> together with <strong>Sony Semiconductor Solutions<\/strong> started to design a software for <strong>augmented reality<\/strong>.<\/span><\/p>\n<p><span id=\"s2_4\">The latter gives the opportunity to customers to calculate the size of the foot online so as not to make a mistake in buying shoes.<\/span><\/p>\n<p><span id=\"s2_1\">These two brands also collaborate to develop systems of <strong>AR Skin evaluation<\/strong> or <strong>AR live streaming<\/strong>.<\/span><\/p>\n<p><span id=\"s2_2\">As for <a href=\"\/\/www.waitfashion.com\/damien-hirst-con-snapchat-lancia-la-spin-art-in-realta-aumentata\/\" target=\"_blank\" rel=\"noopener\"><strong>Snapchat<\/strong><\/a>, however, has recently introduced a similar mode that allows you to try shoes virtually.<\/span><\/p>\n<p><span id=\"s2_3\"><a href=\"\/\/www.waitfashion.com\/tag\/gucci\/\" target=\"_blank\" rel=\"noopener\"><strong>Gucci<\/strong><\/a> took the opportunity and immediately allowed its fans the &#8220;<strong>try-on<\/strong>&#8221; of some models on <strong>Snapchat<\/strong>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-84031 size-full\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/06\/maxresdefault.jpg\" alt=\"\" width=\"1280\" height=\"720\" data-id=\"84031\" \/><\/p>\n<p><span id=\"s2_4\">Just select the shoes and point the camera towards your feet and you\u2019re done.<\/span><\/p>\n<p><span id=\"s2_5\">If they like&#8230; there\u2019s always the &#8220;<strong>Shop Now<\/strong>&#8221; button for a quick purchase!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>For more news on fashion and technology, take a look at the following articles:<\/p>\n<p><a href=\"\/\/www.waitfashion.com\/instagram-ha-presentato-una-guida-per-le-sfilate-virtuali\/\" target=\"_blank\" rel=\"noopener\">Instagram Guide for Digital Fashion Week<\/a><\/p>\n<p><a href=\"\/\/www.waitfashion.com\/mark-zuckerberg-presenta-shops-shopping-per-oltre-3-miliardi-di-utenti\/\" target=\"_blank\" rel=\"noopener\">Facebook introduces Shops<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chinese e-commerce\u00a0JD.com with Sony and the American Snapchat are working on some projects of &#8220;Augmented Reality&#8221;! The AR is a technology that allows us to potentially do anything, even try clothes online without moving from the sofa home. For [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69448,9,1215,69450,18,69435],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131357"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=131357"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131357\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=131357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=131357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=131357"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=131357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}