{"id":131087,"date":"2020-05-29T11:18:10","date_gmt":"2020-05-29T09:18:10","guid":{"rendered":"https:\/\/www.waitfashion.com\/instagram-presented-a-guide-for-digital-fashion-weeks\/"},"modified":"2020-05-29T11:18:10","modified_gmt":"2020-05-29T09:18:10","slug":"instagram-presented-a-guide-for-digital-fashion-weeks","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/instagram-presented-a-guide-for-digital-fashion-weeks\/","title":{"rendered":"Instagram presented a guide for digital fashion weeks"},"content":{"rendered":"

\"\"<\/p>\n

Photo credits: @cameramoda<\/a> @bof\u00a0<\/a><\/p>\n

A less more than 24 hours ago, Instagram<\/a> presented a guide to the virtual fashion shows during the webinar Ideas for digital fashion week\u2019.<\/h2>\n

Once again we can say that the COVID-19<\/strong> has not stopped the world of fashion and social media!<\/p>\n

The webinar “Ideas for digital fashion week” was organized by\u00a0Facebook.inc<\/strong><\/a> in collaboration with Eva Chen<\/strong> and the National Chamber of Italian Fashion (CNMI)<\/strong>.<\/span><\/p>\n

After the first Digital Fashion Week in China<\/strong> and its success, the CNMI<\/strong> continued to work to give all brands the opportunity to promote themselves and carry on their business.<\/span><\/p>\n

The guide is divided into two parts: the fashion show and shopping<\/strong>.<\/span><\/p>\n

The shows will be announced by the brands with a countdown<\/strong> in the stories and then will be broadcast live on IGTV<\/strong>.<\/span><\/p>\n

Followers will also have the opportunity to peek behind the scenes<\/strong>, in an attempt to increase engagement<\/strong> and make the experience as close as possible to a “normal” runway.<\/span><\/p>\n

As for shopping, however, there is big news coming: the possibility for brands to create advertising<\/strong> ads directly on IGTV<\/strong>. An experience of “live shopping”<\/strong> that will probably yield many revenues to the companies in question.<\/span><\/p>\n

The ads on IGTV<\/strong> will come from next week in a completely experimental way!<\/span><\/p>\n

 <\/p>\n

To keep you up to date on fashion and social media<\/strong>, take a look at the initiative of\u00a0 Facebook “Shops”<\/a>!<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Photo credits: @cameramoda @bof\u00a0 A less more than 24 hours ago, Instagram presented a guide to the virtual fashion shows during the webinar Ideas for digital fashion week\u2019. Once again we can say that the COVID-19 has not stopped the […]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,69448,1215,69450],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131087"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=131087"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/131087\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=131087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=131087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=131087"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=131087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}