{"id":130919,"date":"2020-05-18T11:11:06","date_gmt":"2020-05-18T09:11:06","guid":{"rendered":"https:\/\/www.waitfashion.com\/breaking-news-designers-who-want-to-change-the-rhythm-of-fashion-weeks\/"},"modified":"2020-05-18T11:11:06","modified_gmt":"2020-05-18T09:11:06","slug":"breaking-news-designers-who-want-to-change-the-rhythm-of-fashion-weeks","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/breaking-news-designers-who-want-to-change-the-rhythm-of-fashion-weeks\/","title":{"rendered":"Breaking News: Designers who want to change the rhythm of fashion weeks"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-78642\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/05\/Schermata-2020-05-18-alle-08.53.18.png\" alt=\"\" width=\"1046\" height=\"1134\" data-id=\"78642\" \/><\/p>\n<p><strong>Seasonal deliveries<\/strong> and <strong>sustainability<\/strong> and activities closer to the needs of consumers in the fashion system: <strong>imagination or reality?<\/strong><\/p>\n<p><a href=\"https:\/\/www.waitfashion.com\/?attachment_id=74384\" target=\"_blank\" rel=\"noopener\"><strong>Dries Van Noten<\/strong><\/a>: &#8220;<strong>It&#8217;s time to change fashion<\/strong>&#8220;. The <strong>Belgian Creative Director<\/strong> is a spokesman for a group of designers, brands and retailers who have written an <strong>open letter to redesign the future<\/strong> of the <strong>fashion system<\/strong>.<\/p>\n<p>Designers, CEOs of fashion houses and retailers sign an online <strong>petition to redirect the annual fashion calendar<\/strong> in a more sensible way and closer to consumers: winter presentations showing winter collections, summer ones showing summer clothes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-78643\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/05\/Schermata-2020-05-18-alle-08.53.35.png\" alt=\"\" width=\"1046\" height=\"1264\" data-id=\"78643\" \/><\/p>\n<p>How many times have we weighed that the world of fashion is going too <strong>fast<\/strong> and that because of its <strong>speed<\/strong> it very often loses sight of both the environment and people. Once again we see that in order to try to change things and break down the patterns, unity is strength: <strong>a group of influential fashion designers<\/strong>, multistore and luxury brand executives, have launched a <strong>collective appea<\/strong>l for a calendar that would deliver clothing to stores in the season when they can be worn and set discounts at the end of the season rather than halfway through.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"\/\/www.instagram.com\/p\/B-68S_ajnl0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"\/\/www.instagram.com\/p\/B-68S_ajnl0\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Throwback to the Finale of the Spring &#8211; Summer 2015 Women\u2019s Show. Find out the story behind the artwork from Alexandra Kehayoglou in our story. #driesvannoten #stayathome #throwback #alexandraKehayoglou #ss15<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Un post condiviso da <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.waitfashion.com\/?attachment_id=74384?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> Dries Van Noten<\/a> (@driesvannoten) in data: <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-04-13T12:26:19+00:00\">13 Apr 2020 alle ore 5:26 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>In a nutshell the goal of this meeting between the most important personalities of the fashion world to <strong>rethink the fashion<\/strong> and fashion week calendar, an annual calendar that goes against the needs of people, brands and shops, as well as the impact that the fashion sector has towards the environment.<\/p>\n<p>&#8220;<strong>It is not normal to buy winter clothes in May<\/strong>.&#8221; Faced with this consideration, the Belgian designer,<strong> Dries Van Noten<\/strong>, is just one of the many exponents of the fashion sector to have signed a letter of intent in which deliveries in season, sustainability and <strong>redesign of the fashion weeks<\/strong> are the themes on which to act to change finally a sector that in our eyes seems untouchable and unchangeable.<\/p>\n<p>The <strong>petition<\/strong> bears the signature of a long list of industry personalities including Nordstrom, Bergdorf Goodman, Holt Renfrew, Mytheresa, Harvey Nichols, Tory Burch, Pierre-Yves Roussel, Marine Serre, Craig Green, Gabriela Hearst and Mary Katrantzou.<\/p>\n<p>We ask ourselves, at this point, if the future of shopping will really be the scenario proposed by these designers: <strong>See-Now Buy Now<\/strong>. A system that <strong>overturns the standard concept<\/strong> of fashion weeks and that finally puts consumers at the center.<\/p>\n<p>Discover also how <a href=\"\/\/www.waitfashion.com\/en\/wrad-reveals-the-sustainable-face-of-the-fashion-system\/\" target=\"_blank\" rel=\"noopener\">WRAD reveals the sustainable face of the fashion system<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seasonal deliveries and sustainability and activities closer to the needs of consumers in the fashion system: imagination or reality? Dries Van Noten: &#8220;It&#8217;s time to change fashion&#8220;. The Belgian Creative Director is a spokesman for a group of designers, brands [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69417,8,69450,1215],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130919"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130919"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130919\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130919"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}