{"id":130779,"date":"2020-05-06T14:38:02","date_gmt":"2020-05-06T12:38:02","guid":{"rendered":"https:\/\/www.waitfashion.com\/lacoste-reinvented-its-iconic-sneakers\/"},"modified":"2020-05-06T14:38:02","modified_gmt":"2020-05-06T12:38:02","slug":"lacoste-reinvented-its-iconic-sneakers","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/lacoste-reinvented-its-iconic-sneakers\/","title":{"rendered":"Lacoste reinvented its iconic sneakers"},"content":{"rendered":"<h4>For the second collection of <a href=\"\/\/www.instagram.com\/louise_trotter_\/?hl=it\"><strong>Louise Trotter<\/strong><\/a> for\u00a0<a href=\"\/\/www.waitfashion.com\/en\/the-new-silhouettes-lacoste-spring-summer-2020\/\"><strong>Lacoste Spring\/Summer 2020<\/strong><\/a>, <strong>Helen Kirkum<\/strong>, the \u201c<em>collagist of sneakers<\/em>\u201d has rework the iconic brand&#8217;s sneakers.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76578 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/05\/dfg.jpg\" alt=\"\" width=\"1280\" height=\"700\" data-id=\"76578\" \/><\/p>\n<p><a href=\"\/\/www.helenkirkum.com\"><strong>Helen Kirkum<\/strong><\/a> is an artist and designer based in<strong> London<\/strong> that, after having graduated at the\u00a0<a href=\"\/\/www.rca.ac.uk\"><strong>London Royal College of Art<\/strong><\/a> in 2016, has founded, a year later, her first studio in order to create and showcase her<strong> handmade<\/strong> creations.<span class=\"Apple-converted-space\"><br \/>\n<\/span>Her\u00a0<strong>avant-garde <\/strong>shoes, are\u00a0<strong>made-to-order<\/strong>, because every piece is one of a kind.\u00a0The\u00a0<strong>sneakers<\/strong>, passing through her hands,<span class=\"Apple-converted-space\">\u00a0become <strong>wearable\u00a0<\/strong><\/span><strong>collage<\/strong>\u00a0which melt together different materials, creating a<strong> sustainable<\/strong> and never trivial product.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75781 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/Senza-titolo-1-22.jpg\" alt=\"\" width=\"1280\" height=\"700\" data-id=\"75781\" \/><\/p>\n<p>In occasion of this\u00a0<strong>collaboration<\/strong>,<a href=\"\/\/www.lacoste.com\/it\/\"><strong> Lacoste<\/strong><\/a> opened its archives to the designer, allowing her to deconstruct, cut and reassemble the past season&#8217;s <strong>leftovers<\/strong>, to create\u00a0<strong>upcycled\u00a0<\/strong><strong>sneakers<\/strong>.<span class=\"Apple-converted-space\">\u00a0 The <strong>unisex sneakers<\/strong> proposed in the fashion show are new <strong>hybrids<\/strong>, referred to the <strong>iconic Lacoste models<\/strong>. \u00a0<\/span><\/p>\n<style type=\"text\/css\">\r\n\t#foogallery-gallery-76804 .fg-image {\r\n        width: 640px;\r\n    }\r\n<\/style>\r\n\t\t\t\t<div class=\"foogallery foogallery-container foogallery-image-viewer foogallery-link-image foogallery-lightbox-foobox fg-center fg-image-viewer fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom fg-ready\" id=\"foogallery-gallery-76804\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true,&quot;template&quot;:{&quot;loop&quot;:true}}\" >\r\n\t<div class=\"fiv-inner\">\r\n\t\t<div class=\"fiv-inner-container\">\r\n\t\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/05\/partner-ret\u00f2.jpg\" data-attachment-id=\"177868\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/05\/partner-ret\u00f2\/2519951480.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/05\/v-ultra-1.jpg\" data-attachment-id=\"177867\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/05\/v-ultra-1\/3971714457.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/05\/g80-1.jpg\" data-attachment-id=\"177866\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"640\" height=\"360\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/cache\/2020\/05\/g80-1\/2721293312.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22640%22%20height%3D%22360%22%20viewBox%3D%220%200%20640%20360%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div>\t\t<\/div>\r\n\t\t<div class=\"fiv-ctrls\">\r\n\t\t\t<div class=\"fiv-prev\"><span>Prev<\/span><\/div>\r\n\t\t\t<label class=\"fiv-count\"><span class=\"fiv-count-current\">1<\/span>of<span class=\"fiv-count-total\">3<\/span><\/label>\r\n\t\t\t<div class=\"fiv-next\"><span>Next<\/span><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\n<p>The model\u00a0<b>Ren\u00e9<\/b>, pays homage to the first shoe designed by\u00a0<a href=\"\/\/www.lacoste.com\/it\/lacoste-inside\/rene-lacoste.html\"><b>Ren\u00e9 Lacoste<\/b><\/a> in\u00a0<b>1963<\/b>, which perfectly envelop the foot to allow a better performance during the tennis matches.\u00a0<span class=\"Apple-converted-space\"><br \/>\n<\/span><\/p>\n<p>The model\u00a0<b>G80<\/b>, symbol of the tennis tradition which celebrates the rich history of\u00a0<b>Lacoste<\/b>, is in a perfect <strong>80&#8217;s<\/strong> style, and designed specially for professional tennis players.\u00a0<span class=\"Apple-converted-space\"><br \/>\n<\/span><\/p>\n<p>The model<b> V-Ultra<\/b>, appeared for the first time in the\u00a0<b>2000&#8217;s<\/b>, has a more futuristic look, and it has been renewed during the years in order to fit the nowadays aesthetic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-76569 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/05\/Senza-titolo-4.jpg\" alt=\"\" width=\"1280\" height=\"700\" data-id=\"76569\" \/><\/p>\n<p>To keep you update on <strong>Helen Kirkum<\/strong>&#8216;s collage,<strong>\u00a0<\/strong>have a look to her\u00a0instagram page<a href=\"\/\/www.instagram.com\/helenkirkumstudio\/\"><b>\u00a0@helenkirkumstudio<\/b><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the second collection of Louise Trotter for\u00a0Lacoste Spring\/Summer 2020, Helen Kirkum, the \u201ccollagist of sneakers\u201d has rework the iconic brand&#8217;s sneakers. Helen Kirkum is an artist and designer based in London that, after having graduated at the\u00a0London Royal College [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":177778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[705,69491,69445,9474,69493,69447,15,69486,69433],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130779"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130779"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/177778"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130779"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}