{"id":130711,"date":"2020-04-29T18:19:28","date_gmt":"2020-04-29T16:19:28","guid":{"rendered":"https:\/\/www.waitfashion.com\/when-the-everyday-objects-become-jewelry-rod-almayate\/"},"modified":"2020-04-29T18:19:28","modified_gmt":"2020-04-29T16:19:28","slug":"when-the-everyday-objects-become-jewelry-rod-almayate","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/when-the-everyday-objects-become-jewelry-rod-almayate\/","title":{"rendered":"When the everyday objects become jewelry: ROD Almayate"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75575 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/1583922673440-rt00015807.jpeg\" alt=\"\" width=\"1575\" height=\"1125\" data-id=\"75575\" \/><\/p>\n<h4>Originality, passion and freedom are the pillars for the realization of ROD Almayate jewels.<\/h4>\n<p><b>ROD<\/b>\u00a0is an ambitious project conceived by\u00a0<a href=\"\/\/www.instagram.com\/robertoferlito\/\"><b>Roberto Ferlito<\/b><\/a>, high-hand fashion designer, and\u00a0<a href=\"\/\/www.instagram.com\/diegodiazmarin\/\"><b>Diego Diaz<\/b> <b>Marin<\/b><\/a>, borderline and irreverent photographer; they&#8217;re respectively creative director and art director of\u00a0<a href=\"\/\/www.instagram.com\/rodalmayate\/\"><b>ROD Almayate<\/b><\/a>.<\/p>\n<p><strong>No censorship<\/strong>, no submission to the marketing or market logic, no <strong>stereotype of beauty<\/strong> to follow: those are the ingredients that brought the two creatives to the success.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75576 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/1583924486535-Captura-de-pantalla-2020-02-13-a-las-61919.png\" alt=\"\" width=\"1575\" height=\"1569\" data-id=\"75576\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75598 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/1583922952246-Captura-de-pantalla-2020-02-13-a-las-61949.png\" alt=\"\" width=\"1194\" height=\"1184\" data-id=\"75598\" \/><\/p>\n<p>The brand was initially born as<b> SCHIELD<\/b>, a jewelry brand designed in\u00a0<strong>Florence<\/strong>, which name and aesthetic changed subsequently to the moving of the two designers in the south of <strong>Spain<\/strong>. Despite that, they&#8217;ve maintained the <strong>craftsmanship<\/strong> and the\u00a0<b>made in Italy<\/b>,\u00a0which have always characterized the products.<\/p>\n<p><b>ROD<\/b>\u00a0stands for \u201c<b>Roberto or Diego<\/b>\u201d, the two founder&#8217;s names; <b>Almayate<\/b>, instead, is the country name in which <strong>Diego<\/strong> raised up. Once again, we found them to <strong>be ironic<\/strong> against the fashion system:\u00a0in particular, on brands who put cities names, as New York or Milan, near their name. This way they decided, in a <strong>provocative way<\/strong>, to include the one of a small Spanish country.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75577 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/1583922615458-rt00016288.jpeg\" alt=\"\" width=\"1575\" height=\"1010\" data-id=\"75577\" \/><\/p>\n<p>The<strong> jewels<\/strong>, as the <a href=\"\/\/www.instagram.com\/diazmarin_official\/\"><strong>advertising campaigns<\/strong><\/a>\u00a0shoot by\u00a0<strong>Diaz Marin<\/strong>, don&#8217;t take care of <strong>censorship<\/strong>; this aesthetic makes the brand more than a line, but a<strong> lifestyle<\/strong> which goes behind the fashion system.<br \/>\n<span class=\"Apple-converted-space\">The fresh,\u00a0modern and feminine\u00a0representation, \u00a0and the\u00a0strength of nowadays women, are translated in <strong>fine and innovative jewels<\/strong>, available in the\u00a0<strong>ROD Almayate\u00a0<a href=\"\/\/rodalmayate.com\">shop online.<\/a><\/strong><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75618 aligncenter\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/1583922428046-rt00016240.jpeg\" alt=\"\" width=\"1575\" height=\"1050\" data-id=\"75618\" \/><\/p>\n<p>Discover also other <a href=\"\/\/www.waitfashion.com\/en\/lets-play-with-accessories-discover-some-jewelry-brands-that-you-cant-miss\/\">jewelry brands that you can&#8217;t miss<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originality, passion and freedom are the pillars for the realization of ROD Almayate jewels. ROD\u00a0is an ambitious project conceived by\u00a0Roberto Ferlito, high-hand fashion designer, and\u00a0Diego Diaz Marin, borderline and irreverent photographer; they&#8217;re respectively creative director and art director of\u00a0ROD Almayate. [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":177409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417,69470],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130711"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130711"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/177409"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130711"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}