{"id":130589,"date":"2020-04-18T19:19:50","date_gmt":"2020-04-18T17:19:50","guid":{"rendered":"https:\/\/www.waitfashion.com\/alea-conscious-luxury-streetwear\/"},"modified":"2020-04-18T19:19:50","modified_gmt":"2020-04-18T17:19:50","slug":"alea-conscious-luxury-streetwear","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/alea-conscious-luxury-streetwear\/","title":{"rendered":"\u00c0LEA: conscious luxury streetwear"},"content":{"rendered":"<p><strong>100% Made in Italy<\/strong>, of excellent <strong>quality, sustainable<\/strong> and at affordable prices. All this in a<em> conscious street brand: <\/em><a href=\"\/\/www.aleaproject.com\" target=\"_blank\" rel=\"noopener\"><b>\u00c0LEA<\/b><\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73578\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/Schermata-2020-04-18-alle-17.02.28.png\" alt=\"\" width=\"1280\" height=\"909\" data-id=\"73578\" \/><\/p>\n<p>To break into the competitive and dynamic world of <strong>streetwear<\/strong> it takes courage and <strong>\u00c0<\/strong><b>LEA<\/b>\u00a0seems to have a lot of it. The <strong>luxury street brand<\/strong>, all made in Italy, debuts at <em>Paris Fashion Week 2020<\/em> and with just one collection under its belt, has already attracted the attention of buyers in various fashion capitals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73579\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/Schermata-2020-04-18-alle-16.56.26.png\" alt=\"\" width=\"1280\" height=\"908\" data-id=\"73579\" \/><\/p>\n<p><strong>Italian technique<\/strong> with an <strong>international look<\/strong> for a total look of <strong>t-shirts, sweatshirts<\/strong> and <strong>pants<\/strong> with shapes and stylistic traits fished directly from the 50s, 80s and 90s, but revised in a <strong>digital key<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73580\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/Schermata-2020-04-18-alle-16.56.05.png\" alt=\"\" width=\"1280\" height=\"902\" data-id=\"73580\" \/><\/p>\n<p>All garments have a <strong>casual<\/strong> and esse<strong>n<\/strong>tial <strong>style,<\/strong> which faces our modern times by accepting their challenges.<\/p>\n<p>The name <strong>\u00c0LEA<\/strong> comes from the Latin and means <strong>risk, facing risk<\/strong>. The attitude of the brand shows us that being yourself can play in your favor even in a narcissistic era like ours. The young organic oriented brand belongs to all those who feel <strong>rebel with consciousness<\/strong>.<\/p>\n<p>Of all those who are tired of a selfish society. A company that does nothing but propose standardized models that all want us the same. <strong>\u00c0<\/strong><b>LEA<\/b>\u00a0belongs to everyone who knows what they want, and they are not afraid to go and get it, even if it means choosing the most difficult path.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73571 alignnone\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/1580740189450-99.jpg\" alt=\"\" width=\"435\" height=\"653\" data-id=\"73571\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73596 alignnone\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/alea-1-1-scaled.jpg\" alt=\"\" width=\"435\" height=\"653\" data-id=\"73596\" \/><\/p>\n<p>The <strong>young rebels<\/strong> who dress the clean and <strong>modern<\/strong> lines of <strong>\u00c0<\/strong><b>LEA<\/b>\u00a0this time struggle to reaffirm the <strong>freedom<\/strong> to be whoever you want without being united with a single thought.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73581\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/Schermata-2020-04-18-alle-17.02.19.png\" alt=\"\" width=\"1280\" height=\"904\" data-id=\"73581\" \/><\/p>\n<p>Showing itself in its <strong>contemporary essentiality<\/strong>, the brand takes its place in the world of fashion with new production techniques that aim to the creation of garments with less and less <strong>environmental impact<\/strong>.<\/p>\n<p>A <strong>conscious brand<\/strong> that does not close its eyes to the situation we are experiencing. Even streetwear can be sustainable and this collection, produced in the places of the <strong>Made in Italy<\/strong> manufacturing tradition, between Puglia, Piedmont and Lombardy, proves it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73583 alignnone\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/04\/Schermata-2020-04-18-alle-17.01.25.png\" alt=\"\" width=\"1280\" height=\"902\" data-id=\"73583\" \/><\/p>\n<p>The brand&#8217;s message is clear: it doesn&#8217;t matter if you are one of the few who <strong>believe in a cause<\/strong>. Your contribution alone cannot certainly change things. But if even <strong>\u00c0<\/strong><b>LEA<\/b><strong>,<\/strong> a brand born from very little and of modest size, manages to bear the extra costs of an eco-sustainable production, then everyone could do it.<\/p>\n<p>Here at this point things could really change! Follow all the brand news in the official instagram profile <a href=\"\/\/www.instagram.com\/aleaproject_\/?hl=it\" target=\"_blank\" rel=\"noopener\">@aleaproject_<\/a><\/p>\n<p><a href=\"\/\/www.waitfashion.com\/catwalk-sets-design-le-passerelle-sostenibili-fw-2020-21\/\">Don&#8217;t miss the sustainable catwalks FW 2020\/21<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>100% Made in Italy, of excellent quality, sustainable and at affordable prices. All this in a conscious street brand: \u00c0LEA. To break into the competitive and dynamic world of streetwear it takes courage and \u00c0LEA\u00a0seems to have a lot of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":176635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69417,8,69470,69493,69447,9474,69494,69448,9,69502,69456,3479],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130589"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130589"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/176635"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130589"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}