{"id":130487,"date":"2020-04-08T17:47:42","date_gmt":"2020-04-08T15:47:42","guid":{"rendered":"https:\/\/www.waitfashion.com\/read-between-the-lines-the-new-pradalinearossa-campaign\/"},"modified":"2020-04-08T17:47:42","modified_gmt":"2020-04-08T15:47:42","slug":"read-between-the-lines-the-new-pradalinearossa-campaign","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/read-between-the-lines-the-new-pradalinearossa-campaign\/","title":{"rendered":"“Read between the lines”: the new #PRADALINEAROSSA campaign"},"content":{"rendered":"

\"\"<\/p>\n

Curiosity: this is the feeling that stirs the new digital campaign of PRADA for the SS20<\/strong> #PRADALINEAROSSA<\/a>. <\/span><\/b><\/p>\n

The Brand teaches us that we must “read between the lines”<\/strong> and it does so by establishing a direct connection with the consumer, through a cryptic and universal language: the Morse Code<\/strong>.<\/p>\n

The alternation of dots<\/strong> and lines<\/strong> in endless combinations is inserted in the historical red line with a simplified sequence that reveals to the enthusiasts the details of the garments.<\/strong><\/p>\n

\"\"<\/p>\n

Thus each line takes on a different meaning and passes from being a strong distinctive trait to something even more amazing: a means of communication<\/strong>, which is then what distinguishes us as human beings.<\/p>\n

The choice of the Morse Code is not accidental, but rather consistent with the collection, inspired by military uniforms<\/strong>, and not only!<\/p>\n

There is contamination: the sporting world of skiing and snowboarding<\/strong> merge with that Street Urban.<\/strong><\/p>\n

The details are the result of an equally long process of research and experimentation, for a genderless<\/strong> look.<\/p>\n

The objective of the campaign is to communicate in an alternative way the technologically revolutionary fabrics<\/strong> used for the realization of garments.<\/p>\n

\"\"<\/p>\n

The Saharan jacket<\/strong> with huge three-dimensional pockets<\/strong> is available in thermo-welded technical<\/strong> canvas<\/strong>, making it light and able to accompany the body in its movements.<\/p>\n

The use of heat-welded seams increases the weather resistance and the garment is weightless.<\/p>\n

An ultra-light Nylon<\/strong> is used, also used for Bucket hats and Belt bags<\/strong> accessories.<\/p>\n

Important contrast of volumes<\/strong> and cuts<\/strong>, as well as mesh inserts, laces, straps, and hinges, which have both practical and decorative utility.<\/p>\n

Everything is designed to be in harmony<\/strong> with those who wear it and to facilitate its movement, but with an elitist style and out of the ordinary.<\/p>\n

The predominant colors<\/strong> are khaki, blue, lilac, pink, graphic black, white and yellow chrome, and of course red.<\/strong><\/p>\n

A collection full of new stylistic codes and more!<\/strong><\/p>\n

Prada wants to connect and communicate with us through a language that knows well: that of fashion.<\/strong><\/p>\n

In case you missed it, discover with us the new and super colorful sneakers by D.A.T.E.!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Curiosity: this is the feeling that stirs the new digital campaign of PRADA for the SS20 #PRADALINEAROSSA.  The Brand teaches us that we must “read between the lines” and it does so by establishing a direct connection with the consumer, […]<\/p>\n","protected":false},"author":44,"featured_media":175874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69470,8,69417,69448,69494,9],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130487"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130487"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media\/175874"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130487"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}