{"id":130431,"date":"2020-04-01T20:41:34","date_gmt":"2020-04-01T18:41:34","guid":{"rendered":"https:\/\/www.waitfashion.com\/wrad-reveals-the-sustainable-face-of-the-fashion-system\/"},"modified":"2020-04-01T20:41:34","modified_gmt":"2020-04-01T18:41:34","slug":"wrad-reveals-the-sustainable-face-of-the-fashion-system","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/wrad-reveals-the-sustainable-face-of-the-fashion-system\/","title":{"rendered":"WRAD reveals the sustainable face of the fashion system"},"content":{"rendered":"

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Can a t-shirt<\/strong> change the world? Matteo Ward<\/strong> abandons his career started in a\u00a0fashion house to create its own t-shirt capable of rewriting the future of fashion<\/strong>. Together with his two friends Silvia Giovanardi and Victor Santiago, Ward wants to restore a sustainable voice in a brand that is not afraid to revolutionize the standardized and unethical canons of the textile industry. WRAD<\/strong><\/a> was born, a brand that reveals behind the scenes of the fashion system. We are often unaware of what can be hidden behind a simple shirt. We don’t ask ourselves questions and this is perhaps our biggest problem. Matteo with his brand wants to rewrite the history of our clothing.\u00a0It offers us a new vision<\/strong> that is more aware and above all more attentive to environmental and human impacts. Her creations celebrate sustainable thinking, the spokesperson for a change that involves not only our lives, but also everything around us.<\/p>\n

The WRAD brand thinks outside the fashion system<\/strong> and tells a strong and concrete message capable of restoring the right value to the objects that surround us. The shirts of the Graphi-tee<\/em> collection are made with organic cotton and exploit the dyeing process of the fabrics with the graphite powder recovered from the waste of industrial production. This is not a simple organic cotton shirt, but a real revolution<\/strong> that exploits the potential of the regenerative economy. Graphi-tee becomes a success story, so much so that in July 2017 it won the prestigious RedDot Design Award “Best of the Best 2017”<\/em> for sustainable innovation<\/strong> in the fashion<\/strong> sector.<\/p>\n

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The eco-sustainable<\/strong> character of the brand is distinguished by the desire to create a long-term project with solutions capable of opening up to a more transparent and respectful vision. WRAD is not just a simple brand, but a real call to action<\/strong>. An inspiration that can guide us to a different lifestyle. It is therefore a vision that generates more awareness about what we dress everyday.<\/div>\n
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Matteo’s shirt arrived in 2019 in the Salvatore Ferragamo museum<\/strong><\/a> with the Sustainable Thinking<\/em> exhibition. A project that discovers a face of fashion without masks: it is authentic and in search of a new identity, a new way of being and not just of appearing.<\/div>\n
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We grew up in a system designed by others and defined by unethical canons, but we can be able to rethink and redesign it with a look to the future. We can be, like Matteo, rebels with a cause<\/strong>\u00a0in order to be capable of changing things with the force of our choices.<\/div>\n
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Discover also the creative vision of Balenciaga that denounces the worrying climate changes with its autumn-winter collection 2020.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Can a t-shirt change the world? Matteo Ward abandons his career started in a\u00a0fashion house to create its own t-shirt capable of rewriting the future of fashion. Together with his two friends Silvia Giovanardi and Victor Santiago, Ward wants to […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69447,9474,69448,9,906,69426],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130431"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130431"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130431\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130431"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}