{"id":130363,"date":"2020-02-21T11:57:40","date_gmt":"2020-02-21T09:57:40","guid":{"rendered":"https:\/\/www.waitfashion.com\/p448-lands-in-milan-the-first-sneakers-store-opens-in-brera\/"},"modified":"2020-02-21T11:57:40","modified_gmt":"2020-02-21T09:57:40","slug":"p448-lands-in-milan-the-first-sneakers-store-opens-in-brera","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/p448-lands-in-milan-the-first-sneakers-store-opens-in-brera\/","title":{"rendered":"P448 lands in Milan: the first sneakers store opens in Brera"},"content":{"rendered":"

P448 is a streetwear<\/strong> and contemporary<\/strong> sneakers brand that bases its key values on authenticity<\/strong> and self-expression<\/strong>.<\/h2>\n

\"P448<\/p>\n

P448 sneakers brand<\/a> announces the opening<\/strong> of its first store in Milan, in the Brera District<\/a> to celebrate its vision and identity of the brand. The boutique will host accessories<\/strong>, men’s<\/strong> and either woman’s<\/strong> collections<\/strong>.<\/p>\n

\"P448<\/p>\n

The boutique covers an area of over 80mq and includes four windows on the corner of via Ponte Vetero and via Cusani.<\/em><\/p>\n

The interior design highlights<\/strong>, the nature<\/strong> and quality<\/strong> of the products creates an urban<\/strong> style environment.<\/strong> In fact, urban and industrial identity<\/strong> is predominant at the entrance, with neon art installations and a floor that evokes street style and urban context.<\/strong><\/p>\n

Born in 2014, the brand is distributed in over 1,500 multibrand stores<\/strong><\/a> with a strong concentration on foreign markets<\/strong> and is based on the shared philosophy of “mixing and matching<\/strong>“, such as the metal grid and aluminum as opposed to iridescent surfaces and shiny fabrics.<\/p>\n

The use of different materials reflects the experimentation<\/strong> that the same brand applies to its production<\/strong>. Processed glass<\/strong> and dark blue lacquering<\/strong>\u00a0interrupted by cuts of natural light creates an immersive environment<\/strong> for the customer. Entirely covered with blue mirrors, this space expresses at first sight the strong identity of the brand, evoking the iconic electric blue of P448.<\/p>\n

\"P448<\/p>\n

Each P448<\/a> sneaker is 100% Made in Italy<\/strong>, made by the best craftsmen with a high attention to quality<\/strong> and comfort<\/strong>.<\/p>\n

browse the gallery for a\u00a0virtual tour of the store!<\/em><\/p>\n