{"id":130265,"date":"2020-01-10T13:54:09","date_gmt":"2020-01-10T11:54:09","guid":{"rendered":"https:\/\/www.waitfashion.com\/wait-pitti-97-woolrich\/"},"modified":"2020-01-10T13:54:09","modified_gmt":"2020-01-10T11:54:09","slug":"wait-pitti-97-woolrich","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/wait-pitti-97-woolrich\/","title":{"rendered":"Wait @ Pitti 97: Woolrich"},"content":{"rendered":"<div class=\"search-main-wrap search-long\">\n<div class=\"translation-wrap clearfix\">\n<div class=\"right-side-wrap\">\n<div id=\"trtext\"><span id=\"s2_1\"><a href=\"https:\/\/www.shopenauer.com\/en\/brand\/woolrich\"><strong>Woolrich<\/strong><\/a> celebrates its 190 years at the <strong><a href=\"https:\/\/www.waitfashion.com\/en\/search\/pitti\/?s=pitti\">97th edition<\/a> of Pitti Uomo<\/strong>.<\/span><br \/>\n<span id=\"s2_2\">The American outwear brand has invited guests in the customs area\u00a0of via Valfonda a few meters from the Fortezza da Basso for an experience\u201c<strong>subzero<\/strong>\u201d: recreating the environment of a mountain forest in the middle of winter, with snowflakes and the wind whistling through the trees.<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69371 size-full\" title=\"Woolrich festeggia il suoi 190 anni alla novantasettesima edizione del Pitti Uomo. Il Brand americano di outwear ha dato appuntamento agli ospiti negli spazi della Dogana di via Valfonda a pochi metri dalla Fortezza da Basso per un\u2019experience \u201csottozero\u201d.\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/01\/1578568022515237-Woolrich-Pitti-01.jpg\" alt=\"Wait @ Pitti 97: Woolrich\" width=\"802\" height=\"535\" data-id=\"69371\" \/><br \/>\n<span id=\"s2_3\">The unexpected surprise is the <strong>Infinity parka installation<\/strong> hidden in a secret room visible only from above, its mirrored walls infinitely reflect a\u2019ssymmetrical exposure of Arctic parka multicoloured.\u00a0<\/span><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69369 size-full\" title=\"Woolrich festeggia il suoi 190 anni alla novantasettesima edizione del Pitti Uomo. Il Brand americano di outwear ha dato appuntamento agli ospiti negli spazi della Dogana di via Valfonda a pochi metri dalla Fortezza da Basso per un\u2019experience \u201csottozero\u201d.\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/01\/1578568022560272-Woolrich-Pitti-03.jpg\" alt=\"Wait @ Pitti 97: Woolrich\" width=\"802\" height=\"505\" data-id=\"69369\" \/><\/div>\n<div><span id=\"s2_4\">In this magnificent installation, Woolrich presents the capsule collection <strong>Arctic parka<\/strong>, a collection that sees a different reworking of the brand\u2019s iconic garments divided into three themes: <strong>Luxe<\/strong>, <strong>Tech<\/strong> and <strong>Eco<\/strong>, a combination of <strong>innovation and urban style<\/strong> that characterizes the brand.<\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69370 size-full\" title=\"Woolrich festeggia il suoi 190 anni alla novantasettesima edizione del Pitti Uomo. Il Brand americano di outwear ha dato appuntamento agli ospiti negli spazi della Dogana di via Valfonda a pochi metri dalla Fortezza da Basso per un\u2019experience \u201csottozero\u201d.\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/01\/1578568022495764-Woolrich-Pitti-04.jpg\" alt=\"Wait @ Pitti 97: Woolrich\" width=\"802\" height=\"535\" data-id=\"69370\" \/><br \/>\n<span id=\"s2_5\">The<strong> Luxe Arctic parka<\/strong> made of wool tweed produced by the wool factory Ing.<\/span> <span id=\"s2_6\"><strong>Loro Piana<\/strong> is the fusion of <strong>luxury and functional aesthetics<\/strong>, The\u00a0<strong>Tech Arctic parka<\/strong> instead is the emblem of <strong>urban elegance and innovation<\/strong> thanks to the structure in Gore-Tex that makes it breathable, waterproof and windproof, last but not least <strong>The Eco Arctic<\/strong> parka originally developed for an Antarctic expedition by Richard E. Byrd in 1939 is reinterpreted in a contemporary key with the use of waterproof and windproof fabric in <strong>organic cotton<\/strong>, a lining made of <strong>recycled polyester<\/strong>, a padding in <strong>recycled feather<\/strong> and <strong>buttons in beet<\/strong>, also comes with an internal <strong>pocket to carry a reusable bottle<\/strong>.<\/span><\/div>\n<div class=\"tradlnk\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69372 size-full\" title=\"Woolrich festeggia il suoi 190 anni alla novantasettesima edizione del Pitti Uomo. Il Brand americano di outwear ha dato appuntamento agli ospiti negli spazi della Dogana di via Valfonda a pochi metri dalla Fortezza da Basso per un\u2019experience \u201csottozero\u201d.\" src=\"https:\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/01\/1578568022428838-Woolrich-Pitti-05.jpg\" alt=\"Wait @ Pitti 97: Woolrich\" width=\"802\" height=\"535\" data-id=\"69372\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Woolrich celebrates its 190 years at the 97th edition of Pitti Uomo. The American outwear brand has invited guests in the customs area\u00a0of via Valfonda a few meters from the Fortezza da Basso for an experience\u201csubzero\u201d: recreating the environment of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130265"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130265"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130265\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130265"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}