{"id":130231,"date":"2020-01-08T15:32:38","date_gmt":"2020-01-08T13:32:38","guid":{"rendered":"https:\/\/www.waitfashion.com\/wait-pitti-97-umamiism\/"},"modified":"2020-01-08T15:32:38","modified_gmt":"2020-01-08T13:32:38","slug":"wait-pitti-97-umamiism","status":"publish","type":"post","link":"https:\/\/www.waitfashion.com\/en\/wait-pitti-97-umamiism\/","title":{"rendered":"Wait @ Pitti 97: Umamiism"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69157\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/01\/20f5c496-848b-484e-b08e-926ec594877c.jpg\" alt=\"pitti 97 umamiism\" width=\"607\" height=\"425\" data-id=\"69157\" \/><\/p>\n<p><a href=\"\/\/www.instagram.com\/umamiism\/\"><strong>UMAMIISM<\/strong><\/a> comes directly from <strong>China<\/strong>, a contemporary brand on the borderline between <strong>tech-wear<\/strong> and <strong>street<\/strong>.<br \/>\n<em>Destroying to recompose<\/em> is the concept of the brand, taking inspiration from the <strong>underground music<\/strong> and <strong>military uniforms<\/strong> of the soldiers of the First World War.<\/p>\n<p>Completely <strong>eclectic<\/strong> influences for this collection that are manifested in all its garments: oversized and mini pockets, maxi zippers, side bars and layers of <strong>different fabrics<\/strong> combined to make the outerwear as <strong>functional<\/strong> as possible.<br \/>\nEverything is made extremely <strong>minimal<\/strong> in contrast with a <strong>pastel color palette<\/strong> rich in shades of warm tones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69168\" src=\"\/\/www.waitfashion.com\/wp-content\/uploads\/2020\/01\/20f723eb-72ee-45bd-a328-336fcf9b6707.jpg\" alt=\"pitti 97 umamiism\" width=\"693\" height=\"389\" data-id=\"69168\" \/><br \/>\nA brand to keep an eye on in this edition of <strong>Pitti 97<\/strong>, suitable for an audience looking for something <strong>unique<\/strong>.<\/p>\n<p>Official site: \/\/www.instagram.com\/umamiism\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UMAMIISM comes directly from China, a contemporary brand on the borderline between tech-wear and street. Destroying to recompose is the concept of the brand, taking inspiration from the underground music and military uniforms of the soldiers of the First World [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,69417,69456,3479],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130231"}],"collection":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/comments?post=130231"}],"version-history":[{"count":0,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/posts\/130231\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/media?parent=130231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/categories?post=130231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/tags?post=130231"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.waitfashion.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=130231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}